The iconic Ball jar sits at the juncture between a centuries-old method and a modern means of self-expression. As new canners adopt the practice, we invited them in with an open-ended question and an open invitation to discover their own potential.
To launch the Women Who Do Campaign, we created print ads that zagged away from the model-in-bra standard of the category, and instead delivered a message of encouragement and inspiration. This was also a collection of videos that told the varied stories of incredible women all over the country. This is the story of Angie Davids who started an inspiring organization called Project 39. See all of the powerful stories on Vanity Fair's Facebook.
The heart of our strategy for Shady Brook Farms is "Know Your Food," and a big part of that is knowing where it comes from. Delivering on the strategy for their turkey brands meant getting to know their independent farmers and showcasing what they do.
The "Marmot. For Life." campaign speaks to the bond people have with their gear and the outdoors as one unit, not as separate pieces. Your relationship with Marmot gear is your relationship with the outdoors.
Part of our ongoing work with the March of Dimes to keep babies healthy. More and more births are being scheduled a little early. Experts are learning that this can cause problems. If possible, it's best to stay pregnant for at least 39 weeks. If your pregnancy is healthy, wait for labor to begin on its own.
Kansas City loves its stories. From creative endeavors to innovative business ideas to artistic expression, Kansas City is full of cool people doing cool things. And this project is one to celebrate those stories, spread the love and inspire each other.