When you're dealing with digital natives, none of the old rules of marketing apply.
The 80 million members of the millennial generation (born 1977 to 1995) represent 25% of the U.S. population and more than $200 billion in annual buying power. With this in mind, Barkley has conducted some of the most extensive research ever done on millennials. The practice launched in 2011 and has eventually grown into its own specialty unit called FutureCast.
FutureCast's research has been featured in Advertising Age, Adweek, CNN, Forbes, Fortune, USA Today, The New York Times, The Wall Street Journal and The Washington Post, among many others.
In 2011, we partnered with The Boston Consulting Group and SMG for a comprehensive look at the entire generation. Please see the link at right to download a copy of "American Millennials: Deciphering the Enigma Generation."
In 2013, Barkley released new research focused exclusively on millennials who have become parents. For a full copy of "Millennials as New Parents: The Rise of A New American Pragmatism," please contact Jeff Fromm at firstname.lastname@example.org.
Visit FutureCast's Millennial Marketing blog here.
Download a copy of “American Millennials: Deciphering the Enigma Generation"