When you're dealing with digital natives, none of the old rules of marketing apply.
The 80 million members of the millennial generation (born 1977 to 1995) represent 25% of the U.S. population and more than $200 billion in annual buying power. With this in mind, Barkley has conducted some of the most extensive research ever done on millennials. The practice launched in 2011 and has eventually grown into its own specialty unit called FutureCast.
Visit FutureCast's Millennial Marketing blog here.
Download a copy of “American Millennials: Deciphering the Enigma Generation"