Barkley Changes Name to Reflect Revitalized Brand Initiative
10/02/2006
(KANSAS CITY) – Barkley Evergreen & Partners, Inc. has announced it will be changing its agency name to Barkley, effective immediately. The shift comes as a result of a renewed focus on the future and coordinates with the agency’s move to a new national headquarters in late October 2006.
The original name was created by combining the street names of the agency’s former Kansas City and Detroit offices, respectively. The agency operated as Barkley & Evergreen until 1997, when Barkley Evergreen & Partners was adopted to reflect the creation of an employee-owned operating structure. Currently, Barkley is the largest independent employee-owned agency in the country.
“The Barkley brand is as invigorated as ever,” said Brian Brooker, CEO and Chief Creative Officer, Barkley. “Our new streamlined identity honors our strong past while announcing our push to the national stage. Over the past several years, we have been quietly building one of the best agencies in the country. This shift showcases that we no longer intend to remain quiet.”
Barkley is set to move into its new headquarters on October 31. The building, on the national historic register, is the former worldwide headquarters of TransWorld Airlines and legendary owner Howard Hughes. The 133,000-square-foot, state-of-the-art facility includes a theater, a grass-lined rooftop observation deck, open floor plan and gallery space that will feature art from local and national artists. A key feature is the return of the TWA Moonliner, a three-story-tall rocket designed by Walt Disney’s team of Imagineers and later used by Hughes to signify his goal to guide TWA into space travel. A replica of the original rocket will now stand on the roof of Barkley’s headquarters after a 44-year absence from the skyline. Located in the Crossroads District in Downtown Kansas City, the new Barkley headquarters is surrounded by a thriving creative community that includes the city’s best art galleries, production houses and unique businesses.
“We are truly a unique agency. Barkley offers our clients an independent vision that’s free of corporately mandated decisions, and, since we’re an ESOP, each and every partner has a personal stake in the success of our clients,” said Jeff King,
President, Barkley.
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, sponsorships & events, relationship marketing, design, media planning & buying, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation. More info: www.barkleyUS.com
The original name was created by combining the street names of the agency’s former Kansas City and Detroit offices, respectively. The agency operated as Barkley & Evergreen until 1997, when Barkley Evergreen & Partners was adopted to reflect the creation of an employee-owned operating structure. Currently, Barkley is the largest independent employee-owned agency in the country.
“The Barkley brand is as invigorated as ever,” said Brian Brooker, CEO and Chief Creative Officer, Barkley. “Our new streamlined identity honors our strong past while announcing our push to the national stage. Over the past several years, we have been quietly building one of the best agencies in the country. This shift showcases that we no longer intend to remain quiet.”
Barkley is set to move into its new headquarters on October 31. The building, on the national historic register, is the former worldwide headquarters of TransWorld Airlines and legendary owner Howard Hughes. The 133,000-square-foot, state-of-the-art facility includes a theater, a grass-lined rooftop observation deck, open floor plan and gallery space that will feature art from local and national artists. A key feature is the return of the TWA Moonliner, a three-story-tall rocket designed by Walt Disney’s team of Imagineers and later used by Hughes to signify his goal to guide TWA into space travel. A replica of the original rocket will now stand on the roof of Barkley’s headquarters after a 44-year absence from the skyline. Located in the Crossroads District in Downtown Kansas City, the new Barkley headquarters is surrounded by a thriving creative community that includes the city’s best art galleries, production houses and unique businesses.
“We are truly a unique agency. Barkley offers our clients an independent vision that’s free of corporately mandated decisions, and, since we’re an ESOP, each and every partner has a personal stake in the success of our clients,” said Jeff King,
President, Barkley.
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, sponsorships & events, relationship marketing, design, media planning & buying, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation. More info: www.barkleyUS.com
