Barkley Public Relations Wins Cause Branding Assignment From Family Violence Prevention Fund
12/04/2006
(KANSAS CITY) – Barkley Public Relations has been awarded an assignment by the Family Violence Prevention Fund to develop a national cause marketing program. The agency will work with FVPF to create a full-scale cause initiative, including strategy, planning, research, promotions, advertising support, media relations and identifying corporate partners.
“Family Violence Prevention Fund continues to seek out new ways to further our efforts toward eliminating violence against women and children,” said Esta Soler, Founder and President, Family Violence Prevention Fund. “We recognize that cause branding is a powerful avenue to deliver that message. Barkley’s expertise ensures that we will design a program with impact.”
Violence against women and children is often hidden from the outside world, yet it affects millions of victims. In fact, a recent Harvard University study shows that one in five girls may suffer dating abuse before graduating high school. Furthermore, nearly one-third of American women (31 percent) report being physically or sexually abused by a husband or boyfriend at some point in their lives, according to a 1998 Commonwealth Fund survey. The cause program will seek to bring these statistics to further light and help end abuse around the globe.
“We are proud to be a partner with the Family Violence Prevention Fund,” said Mike Swenson, EVP, Barkley. “We are looking forward to working with Esta and her organization to develop programs that grow awareness of what they do and help them develop new partnerships that will allow them to do even more. Ending violence against women and children is an important cause that cannot have too much attention.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 320 partners offering a full range of marketing communications services including advertising, public relations, sponsorships & events, relationship marketing, design, media planning & buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City and Atlanta with field offices across the nation.
About Family Violence Prevention Fund:
For more than two decades, the Family Violence Prevention Fund has worked to end violence against women and children around the world, because every person has the right to live free of violence. More information is available at www.endabuse.org.
“Family Violence Prevention Fund continues to seek out new ways to further our efforts toward eliminating violence against women and children,” said Esta Soler, Founder and President, Family Violence Prevention Fund. “We recognize that cause branding is a powerful avenue to deliver that message. Barkley’s expertise ensures that we will design a program with impact.”
Violence against women and children is often hidden from the outside world, yet it affects millions of victims. In fact, a recent Harvard University study shows that one in five girls may suffer dating abuse before graduating high school. Furthermore, nearly one-third of American women (31 percent) report being physically or sexually abused by a husband or boyfriend at some point in their lives, according to a 1998 Commonwealth Fund survey. The cause program will seek to bring these statistics to further light and help end abuse around the globe.
“We are proud to be a partner with the Family Violence Prevention Fund,” said Mike Swenson, EVP, Barkley. “We are looking forward to working with Esta and her organization to develop programs that grow awareness of what they do and help them develop new partnerships that will allow them to do even more. Ending violence against women and children is an important cause that cannot have too much attention.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 320 partners offering a full range of marketing communications services including advertising, public relations, sponsorships & events, relationship marketing, design, media planning & buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City and Atlanta with field offices across the nation.
About Family Violence Prevention Fund:
For more than two decades, the Family Violence Prevention Fund has worked to end violence against women and children around the world, because every person has the right to live free of violence. More information is available at www.endabuse.org.
