(KANSAS CITY) – Barkley has hired Tom Demetriou as VP, Creative Director. In his new role, he will oversee all creative executions for client Helzberg Diamonds. Barkley was awarded the national Helzberg account in September 2007.

Demetriou formerly served as Creative Director at Interpublic Group of Cos.’ T:M Advertising, where he played an integral role on Nationwide Insurance, American Airlines and Texas Tourism. While there, he wrote Nationwide’s successful 2007 Super Bowl commercial, featuring Kevin Federline, as well as other executions under the “Life Comes at You Fast” tagline. Additionally, Demetriou contributed to the Discovery Channel brand campaign “Let’s all discover,” and the Effie-award-winning American Airlines campaign “We know why you fly.” Most recently, he creative directed the new Texas Tourism campaign breaking this year.

“Tom brings with him an impressive range of experience,” said Brian Brooker, CEO & chief creative officer, Barkley. “His portfolio of work, from his copywriting to creative direction, showcases true insight into each client’s individual attributes. Tom’s mastery of breakthrough creative will be a valuable addition to Barkley.”


About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 300 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships & events, relationship marketing, social media, design, media planning & buying, motion graphics, research and interactive marketing. Barkley is headquartered in Kansas City with field offices across the nation.