Barkley Public Relations Wins Match.com Assignment
01/30/2006
(KANSAS CITY) – Barkley Public Relations has been awarded a specialized product launch assignment with Match.com, the world’s number one online dating and relationship company. Barkley will provide general consulting services, media relations and strategic positioning for Match.com’s new initiative, MindFindBind™.
Created specifically for Match.com, MindFindBind™ is a Web-based program designed to educate singles about the ins and outs of dating and relationships. It includes more than 50 new Internet-only video segments with Dr. Phil that aim to inspire and enlighten, workshops that are a lot more fun than work, an occasional audio blog, and provocative dating tips and techniques. Participants can move through the program at their own pace, in the privacy of their own homes.
“The introduction of MindFindBind™ is another example of Match.com’s commitment to helping millions of single people find the healthy, rewarding relationship they want and deserve,” said Kristin Kelly, Senior Public Relations Director, Match.com. “Barkley Public Relations’ depth of knowledge regarding media relations in today’s cluttered marketplace will ensure a successful boost for our brand.”
“We are pleased about our new partnership with Match.com,” said Mike Swenson, President, Barkley Public Relations. “Their new product offers yet another point of differentiation for an already distinct brand and I am confident our experts can bring our new client’s launch goals to fruition.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, events & sponsorships, relationship marketing, design, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation. More info: www.barkleyUS.com
About Match.com:
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the August 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription- based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ:IACI).
Created specifically for Match.com, MindFindBind™ is a Web-based program designed to educate singles about the ins and outs of dating and relationships. It includes more than 50 new Internet-only video segments with Dr. Phil that aim to inspire and enlighten, workshops that are a lot more fun than work, an occasional audio blog, and provocative dating tips and techniques. Participants can move through the program at their own pace, in the privacy of their own homes.
“The introduction of MindFindBind™ is another example of Match.com’s commitment to helping millions of single people find the healthy, rewarding relationship they want and deserve,” said Kristin Kelly, Senior Public Relations Director, Match.com. “Barkley Public Relations’ depth of knowledge regarding media relations in today’s cluttered marketplace will ensure a successful boost for our brand.”
“We are pleased about our new partnership with Match.com,” said Mike Swenson, President, Barkley Public Relations. “Their new product offers yet another point of differentiation for an already distinct brand and I am confident our experts can bring our new client’s launch goals to fruition.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, events & sponsorships, relationship marketing, design, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation. More info: www.barkleyUS.com
About Match.com:
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the August 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription- based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ:IACI).
