Barkley Wins Florida Crystals Account
02/07/2006
(KANSAS CITY) – Barkley has been named as the agency to handle a full-scale corporate branding initiative for the Florida Crystals account. The scope of services includes developing a complete brand image campaign from television and print advertising, collateral materials and corporate video presentations. The business was awarded following a review of undisclosed agencies and will be co-managed by Barkley headquarters in Kansas City.
Florida Crystals plants, harvests, mills, packs and distributes natural and organic foods including sugar and rice. The company also places a high premium on environmental responsibility in all of its facilities and products, including operating a renewable energy plant and utilizing earth-friendly farming techniques. “Florida Crystals was searching for an agency that could provide a fully integrated campaign,” said Gaston Cantens, Vice President, Florida Crystals. “Barkley is positioned to approach our marketing objectives from all sides, resulting in the most effective solutions for our business.”
“We are very pleased to be working with Florida Crystals, a brand that offers quality products and emphasizes corporate responsibility,” said Brian Brooker, CEO and Chief Creative Officer, Barkley. “We strive to bring fresh ideas to brands and look forward to working on a campaign that utilizes all of our specialties in a relevant way.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, sponsorships and events, relationship marketing, design, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation. More info: www.barkleyUS.com
About Florida Crystals:
Florida Crystals began as a modest farming operation in 1960 in Palm Beach County, Florida, and has evolved into a fully integrated sugarcane company. Today, the company's 2,500 employees take Florida Crystals' natural products from planting and harvesting through milling, packaging and distribution to markets across the country. Florida Crystals owns nearly 180,000 acres of land and operates two sugar mills, a renewable energy plant, a rice mill and a packaging and distribution center. Florida Crystals is dedicated to producing the finest quality natural and organic foods while practicing the highest standards of
environmental stewardship.
Florida Crystals plants, harvests, mills, packs and distributes natural and organic foods including sugar and rice. The company also places a high premium on environmental responsibility in all of its facilities and products, including operating a renewable energy plant and utilizing earth-friendly farming techniques. “Florida Crystals was searching for an agency that could provide a fully integrated campaign,” said Gaston Cantens, Vice President, Florida Crystals. “Barkley is positioned to approach our marketing objectives from all sides, resulting in the most effective solutions for our business.”
“We are very pleased to be working with Florida Crystals, a brand that offers quality products and emphasizes corporate responsibility,” said Brian Brooker, CEO and Chief Creative Officer, Barkley. “We strive to bring fresh ideas to brands and look forward to working on a campaign that utilizes all of our specialties in a relevant way.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, sponsorships and events, relationship marketing, design, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation. More info: www.barkleyUS.com
About Florida Crystals:
Florida Crystals began as a modest farming operation in 1960 in Palm Beach County, Florida, and has evolved into a fully integrated sugarcane company. Today, the company's 2,500 employees take Florida Crystals' natural products from planting and harvesting through milling, packaging and distribution to markets across the country. Florida Crystals owns nearly 180,000 acres of land and operates two sugar mills, a renewable energy plant, a rice mill and a packaging and distribution center. Florida Crystals is dedicated to producing the finest quality natural and organic foods while practicing the highest standards of
environmental stewardship.
