Barkley Wins 24 Hour Fitness Assignment
03/21/2006
(KANSAS CITY) – Barkley has been awarded a specialized marketing assignment with 24 Hour Fitness. The initial scope of service includes customer insight management aimed at enhancing member relations and retention programs through target analysis and direct marketing campaigns. Additionally, Barkley has been tapped to work on overall creative development and brand identity for the international health and fitness club. For this phase of the assignment, the agency will work in partnership with other creative teams currently on the 24 Hour Fitness roster.
Barkley’s efforts will focus on the more than 350 clubs 24 Hour Fitness operates across the United States. “Our brand offers distinct ways for the general public to enhance their lives through physical activity,” said Brad Fogel, Chief Marketing Officer, 24 Hour Fitness. “Barkley's ability to leverage best-in-class disciplines to engage consumers across all touch points will lend a renewed focus to our marketing efforts.”
“We are pleased about our new partnership with 24 Hour Fitness,” said Brian Brooker, CEO and Chief Creative Officer, Barkley. “We strive to make brands irreplaceable, and this assignment gives us the opportunity to work with a brand we are passionate about.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services, including advertising, public relations, events & sponsorships, relationship marketing, design, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation.
More info: www.barkleyUS.com
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 350 clubs across 16 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and CEO Mark S. Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004-2008 U.S. Olympic Teams, Magic Johnson, Andre Agassi and Lance Armstrong Foundations. Please call 1-800-204-2400 or visit www.24HourFitness.com for more information and to find the location nearest you.
Barkley’s efforts will focus on the more than 350 clubs 24 Hour Fitness operates across the United States. “Our brand offers distinct ways for the general public to enhance their lives through physical activity,” said Brad Fogel, Chief Marketing Officer, 24 Hour Fitness. “Barkley's ability to leverage best-in-class disciplines to engage consumers across all touch points will lend a renewed focus to our marketing efforts.”
“We are pleased about our new partnership with 24 Hour Fitness,” said Brian Brooker, CEO and Chief Creative Officer, Barkley. “We strive to make brands irreplaceable, and this assignment gives us the opportunity to work with a brand we are passionate about.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services, including advertising, public relations, events & sponsorships, relationship marketing, design, motion graphics, research and interactive marketing. Barkley is located in Kansas City with field offices across the nation.
More info: www.barkleyUS.com
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 350 clubs across 16 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and CEO Mark S. Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004-2008 U.S. Olympic Teams, Magic Johnson, Andre Agassi and Lance Armstrong Foundations. Please call 1-800-204-2400 or visit www.24HourFitness.com for more information and to find the location nearest you.
