“Do I trust this company?” “Does it deserve my business?” Believe it or not, each time a person considers doing business with you today, they ask themselves these questions. Sameness abounds and consumers aren’t making purchasing decisions based on just price and quality. Smart brands know this. They differentiate themselves by engaging with their customers and employees to give back to society. They know in today’s world, doing good says more about their brands than anything else they do.

When building great cause branding campaigns, we start by getting to know who you are, who your customer is and what you are trying to achieve. We have a fine-tuned process we are very proud of, BeCause®, but the reality is each time we help a company build a cause campaign, the process becomes uniquely their own. And with our help, companies are seeing that cause branding is one of the best relationship and business builders available in today’s marketing mix.

Kelly was recognized in PRWeek as one of the 40 professionals under 40 who demonstrate innovative thinking, strong determination, and results that indicate a long and successful career in the industry. Kelly is responsible for setting and maintaining the strategic direction for Barkley’s cause clients and guiding the professional development of the agency’s staff. Her senior-level expertise touches each client.