Customer relationship management (CRM) is a data-driven strategy that impacts the entire customer journey, from intention to retention.

At Barkley, CRM integrates with planning and research to uncover deep insights within behavioral demographic and attitudinal data. CRM integrates with media planning to focus on acquiring those customers who look like your best customers. CRM informs creative development of messages and offers that resonate and spur action. And CRM is highly measurable, at every customer interaction, allowing us to continually learn, evolve and maximize results.

Database development. Predictive and descriptive modeling. Custom analytics. Direct marketing. Loyalty programs.

Chris founded Barkley’s CRM practice in 2003.