Ideas expire faster in interactive than anywhere else. The interactive space reinvents itself daily. Sometimes faster.

But for all the change, some constants exist. Great interactive work is more about utility than advertising, more about conversation than message and more about people than products. It’s less about delivering brand message and more about delivering invitations to participate in your brand.

In this rapidly changing and expanding space, interactive marketing strategies have evolved. Where once we focused solely on driving traffic to Web sites, we now also seek ways for content and applications to reach people wherever they are, however they want and whenever they need.

With expertise in user experience, e-commerce, Web design, search marketing, social media, mobile marketing and rich Internet applications, Barkley’s deep interactive team is well-equipped to help you reach and serve customers throughout the expanding interactive universe.

Mark has worked in interactive marketing since 1992, which makes him more than a googolplex in Internet years. His work has won international accolades, and he has twice been named among Kansas City’s Top 50 Technology Leaders by the Kansas City Star.