Message and media must work together. At Barkley, it is hard to tell where one discipline ends and the other begins. Our channel-neutral approach is based on teaming media and creative people together to uncover the big idea first, and then develop content in tandem with context to seamlessly engage consumers in conversation.

We start with a proprietary tool called Context Maps™. These maps take quantitative research and turn it into a qualitative understanding of how consumers live, and the role media and brand play within their lives.

Barkley Media handles more than $300 million in national and local media annually, with exceptional strength and expertise in customized local market planning and buying.

Services include all channels, such as local and network television, radio, out-of-home, online display and search, print, placed-based, emerging technology and guerrilla.

Adam is a renowned industry expert who has moderated panels, delivered keynote addresses and judged several awards shows. He currently serves on the AAAA Media Directors Committee. As former managing editor of MEDIA and OMMA magazines, Adam has published more than 70 articles on advertising and media.