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(KANSAS CITY) – Barkley, one of the largest independent advertising agencies in the U.S., has been awarded several new accounts in the specialty food category. The agency was named AOR for Dawn Foods, Schreiber Cheese, Jolly Time Pop Corn and Gilsa Dairy—all without a review. In the case of Dawn Foods, Schreiber Cheese and Gilsa Dairy, the agency will manage marketing activities for a wide variety of Weight Watchers-licensed products.
The series of new accounts follows Barkley’s win of Riviana Foods’ Success Rice and Minute Rice in August 2007, which was part of a formal review. The subsequent wins were all garnered over the course of four months in November 2007 to February 2008.
Barkley will guide the Dawn Foods consumer brands accounts including Weight Watchers muffins, snack cakes and cookies. Scope of services for Dawn Foods and Gilsa Dairy, which markets Weight Watchers yogurt, includes strategic planning, public relations, media planning and buying, and development of campaigns including TV, print, interactive and radio. Barkley will provide media planning and buying for Schreiber Cheese’s Weight Watchers brand. For Jolly Time Pop Corn, the agency will develop a new advertising campaign for all of the brand’s flagship products.
“Barkley came highly recommended to us because of the agency’s approach to consumer packaged goods,” said Schryse Williams, vice president of consumer brands, Dawn Foods. “In Barkley we believe we have found a true partner with a command of the industry and a solid strategic approach not only to marketing but to business development.”
A key factor in garnering the new accounts was Barkley’s experience in helping to grow the Blue Bunny ice cream brand from a regional to a national brand.
“We are entering the 11th year of our relationship with Barkley, and we continue to be impressed with the agency’s results-oriented, creative thinking,” said Jim Reynolds, SVP, Sales, Marketing, and Research & Development, Blue Bunny. “We rely on them for more than smart marketing communications. They are a true business partner with exceptional business and product-development ideas.”
“We couldn’t be more pleased to have Dawn, Schreiber, Jolly Time and Gilsa Dairy partner with Barkley,” said Brian Brooker, CEO and chief creative officer, Barkley. “Given our long-standing relationship with Blue Bunny, we are passionate about the food category, particularly with clients competing against mega brands. We look forward to sharing that expertise with our new clients.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 300 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships & events, relationship marketing, social media, design, media planning & buying, motion graphics, research and interactive marketing. Barkley is headquartered in Kansas City with field offices across the nation.
About Dawn Foods Products, Inc.:
Dawn Food Products, Inc., is a global producer of bakery products and one of the world’s largest independently owned bakery manufacturers and distributors. Since 1920, Dawn’s dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned with operations worldwide, Dawn manufactures and distributes a complete line of high-quality, consistent bakery mixes, bases, icings, glazes, fillings, frozen dough, and par-baked and fully baked products.
About Schreiber Cheese:
Headquartered in Green Bay, Wis., Schreiber Foods is a $3+ billion global enterprise and the world’s largest privately held cheese company. Schreiber sells its products to the biggest names in fast food and is the world’s largest supplier of private-label dairy products to grocery chains and wholesalers. Its product line includes natural, process, cream and specialty cheese, as well as yogurt and many other dairy products and services. Schreiber has more than 4,000 employees working at sales, processing, distribution and administrative facilities in Brazil, Germany, India, Mexico and the United States.
About Jolly Time® Pop Corn:
In 1914, the family-owned American Pop Corn Company, makers of Jolly Time® Pop Corn, was founded in Sioux City, Iowa. Today, the American Pop Corn Company is a full-line popcorn processor and supplier, producing a wide variety of products, among them microwave popcorn and an array of specialty popcorn.
The American Pop Corn Company employs nearly 180 employees and has approximately 130 farmers growing popcorn on nearly 20,000 acres in Nebraska and Iowa. Jolly Time sells its products in all 50 states and in 25 countries. Since its inception, more than one billion bags of Jolly Time Microwave Pop Corn have been sold.
About Gilsa Dairy:
The series of new accounts follows Barkley’s win of Riviana Foods’ Success Rice and Minute Rice in August 2007, which was part of a formal review. The subsequent wins were all garnered over the course of four months in November 2007 to February 2008.
Barkley will guide the Dawn Foods consumer brands accounts including Weight Watchers muffins, snack cakes and cookies. Scope of services for Dawn Foods and Gilsa Dairy, which markets Weight Watchers yogurt, includes strategic planning, public relations, media planning and buying, and development of campaigns including TV, print, interactive and radio. Barkley will provide media planning and buying for Schreiber Cheese’s Weight Watchers brand. For Jolly Time Pop Corn, the agency will develop a new advertising campaign for all of the brand’s flagship products.
“Barkley came highly recommended to us because of the agency’s approach to consumer packaged goods,” said Schryse Williams, vice president of consumer brands, Dawn Foods. “In Barkley we believe we have found a true partner with a command of the industry and a solid strategic approach not only to marketing but to business development.”
A key factor in garnering the new accounts was Barkley’s experience in helping to grow the Blue Bunny ice cream brand from a regional to a national brand.
“We are entering the 11th year of our relationship with Barkley, and we continue to be impressed with the agency’s results-oriented, creative thinking,” said Jim Reynolds, SVP, Sales, Marketing, and Research & Development, Blue Bunny. “We rely on them for more than smart marketing communications. They are a true business partner with exceptional business and product-development ideas.”
“We couldn’t be more pleased to have Dawn, Schreiber, Jolly Time and Gilsa Dairy partner with Barkley,” said Brian Brooker, CEO and chief creative officer, Barkley. “Given our long-standing relationship with Blue Bunny, we are passionate about the food category, particularly with clients competing against mega brands. We look forward to sharing that expertise with our new clients.”
About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 300 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships & events, relationship marketing, social media, design, media planning & buying, motion graphics, research and interactive marketing. Barkley is headquartered in Kansas City with field offices across the nation.
About Dawn Foods Products, Inc.:
Dawn Food Products, Inc., is a global producer of bakery products and one of the world’s largest independently owned bakery manufacturers and distributors. Since 1920, Dawn’s dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned with operations worldwide, Dawn manufactures and distributes a complete line of high-quality, consistent bakery mixes, bases, icings, glazes, fillings, frozen dough, and par-baked and fully baked products.
About Schreiber Cheese:
Headquartered in Green Bay, Wis., Schreiber Foods is a $3+ billion global enterprise and the world’s largest privately held cheese company. Schreiber sells its products to the biggest names in fast food and is the world’s largest supplier of private-label dairy products to grocery chains and wholesalers. Its product line includes natural, process, cream and specialty cheese, as well as yogurt and many other dairy products and services. Schreiber has more than 4,000 employees working at sales, processing, distribution and administrative facilities in Brazil, Germany, India, Mexico and the United States.
About Jolly Time® Pop Corn:
In 1914, the family-owned American Pop Corn Company, makers of Jolly Time® Pop Corn, was founded in Sioux City, Iowa. Today, the American Pop Corn Company is a full-line popcorn processor and supplier, producing a wide variety of products, among them microwave popcorn and an array of specialty popcorn.
The American Pop Corn Company employs nearly 180 employees and has approximately 130 farmers growing popcorn on nearly 20,000 acres in Nebraska and Iowa. Jolly Time sells its products in all 50 states and in 25 countries. Since its inception, more than one billion bags of Jolly Time Microwave Pop Corn have been sold.
About Gilsa Dairy:
Gilsa Dairy is the U.S. subsidiary of Grupo LALA, a Mexican-owned business with leadership in the production and sale of high-quality dairy products. The LALA product portfolio includes milk, cream, butter, yogurt, dessert, beverages and infant formulas. Grupo LALA products can be found in the United States, Mexico, Central America and South America.
