(KANSAS CITY) – Barkley, one of the largest independent agencies in the U.S., has hired Adam Herman as SVP, Director of Media Services. Herman will oversee the agency’s media planning and buying offering across all media including emerging media, broadcast, interactive, print and out-of-home. Herman replaces Jim Elms, formerly Director of Insights and Delivery, who joined Grey Worldwide.

Herman most recently acted as VP, Director of Media at Digitas New York, in a unique position that embedded him at MediaVest as Digital Sector Director for Kraft Beverages. While there, he was charged with integrating digital marketing into the core of Kraft’s strategic media decisions. Prior to Digitas, Herman served as Senior Partner, Integrated Media Director at Mediacom, working on brands including Orbitz, Hasbro, Century 21 and Wyndham Worldwide hotels.

Additionally, Herman is the former Marketing Director and VP of Operations at MediaPost Communications and Managing Editor at MEDIA magazine.

“Adam is a progressive thinker with a rich understanding of our industry,” said Brian Brooker, CEO and chief creative officer, Barkley. “We have no doubt he will have an immediate impact on Barkley’s media services.”

“What I love about Barkley is that they infuse creativity in everything that they do, not just their great advertising work, but in account planning, work environment and even the building,” said Herman. “My expectation is to bring this same level of creativity and digital innovation into the media planning and buying process.”

“Adam brings with him a powerful mix of knowledge regarding emerging and traditional media on some of the world’s best-known brands,” said Jeff King, president, Barkley. “His leadership will help our clients take full advantage of what the evolving media landscape has to offer.”

About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 340 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, Pittsburgh and Philadelphia, with additional field offices across the nation. More info: www.barkleyus.com and www.barkleyREI.com.