(Pittsburgh, Pa.) –BarkleyREI, a leading full-service interactive marketing firm specializing in travel and tourism, consumer brands, higher education and nonprofit industries announced today the promotion of Shane Pryal to Managing Director. In his new role, Pryal will be responsible for shaping the vision and strategy, client relationships and new business for the agency, as well as providing leadership and support to the entire BarkleyREI staff.

“We’re excited to announce Shane’s promotion from executive vice president to managing director,” said Jeff King, president of Barkley. “He has been a key contributor to BarkleyREI’s success over the years. We are confident Shane’s appointment will accelerate BarkleyREI’s growth strategy and strengthen the agency’s client relationships.”

Since joining BarkleyREI, formerly Ripple Effects Interactive, in 2001, Pryal has held avariety of positions within the agency. Working his way up from an account supervisor role, Pryal assumed the role of new business development director in 2004 and led the agency’s business development efforts across both the Pittsburgh, PA and Philadelphia offices.

Prior to joining BarkleyREI, Pryal was a management consultant for First Consulting Group, then one of the nation’s leading publicly traded healthcare information technology consulting firms. Pryal holds a finance degree from the University of Pittsburgh.

About BarkleyREI:
BarkleyREI is a full-service interactive specialty agency. In March 2008, Barkley acquired the business assets of the agency formerly known as Ripple Effects Interactive, re-branding the new venture BarkleyREI. BarkleyREI’s services include website and application development, strategy and insights, user experience, creative design and online marketing. The agency specializes in the travel and tourism, higher education and nonprofit categories. BarkleyREI has 40 partners with offices in Pittsburgh and Philadelphia. More info: www.barkleyREI.com.

About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, Pittsburgh and Philadelphia, with additional field offices across the nation.