(KANSAS CITY) – Barkley has hired Janet Rose as VP, senior planner. In her new role she will serve as the lead account planner in the agency’s insight and impact group. Furthermore, Rose will bring a qualified research perspective to Barkley’s account planning, as she holds a doctorate in American studies from the University of Kansas. Her emphasis was consumer culture and trends, culture theory and art/design. Rose’s dissertation, “And Ears Don’t Count:Non-Mainstream Body Modification in America and the Theme of Belonging” (Library of Congress, 2001), was nominated for the Gabriel prize. Rose replaces I.V. Whitman, VP, director of account planning, who left the agency in late 2008 to become an independent consultant. She will report to Chris Dickey, SVP, director of insight and impact, Barkley.

Rose formerly served as SVP, group director, strategy and planning at McCann-Erickson, New York. While at McCann, she worked on clients including Kohl’s and Intel. Prior to McCann, she worked as an adjunct professor, advertising and American studies at the University of Missouri, Kansas City. Additionally, Rose founded and ran a brand and market strategy consultancy with clients including Sam’s Club, Sprint and KC Masterpiece. Rose is currently completing a book on consumer spectacle as well as a continuation of her dissertation, this time focusing on pleasure and pain in American culture.

“We are fortunate to have Janet at Barkley,” said Brian Brooker, CEO and chief creative officer, Barkley. “She possesses an incredible wealth of knowledge about consumer behavior and insights. Janet is an invaluable addition to Barkley’s planning discipline; our clients will benefit tremendously from her contributions.”

About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, Pittsburgh and Philadelphia, with additional field offices across the nation.