Work

No promotional effort is too small or too XXL for this distinct brand voice.

Our partners at 24-Hour Fitness are all about betterment. So it wasn’t a surprise they wanted to add their collective voice to the national movement reminding today’s LGBT youth that “It Gets Better.” We helped shape this voice in moving statements by 24-Hour Fitness employees.

Lee has been a dedicated partner in the fight against breast cancer with one simple philosophy: one day. one cause. one cure. That mantra has helped raise $83 million in 15 years with Lee National Denim Day. To keep it relevant and fresh in the landscape of more and more cause campaigns, Barkley created LeeNationalDenimDay.com to engage & activate new and longtime participants with a more fully integrated campaign.

Barkley worked with Lee to step up their long-running cause campaign. For a fresh approach to a topic so heavy on the heart, we chose Mike Rowe as celebrity ambassador for Lee National Denim Day. Together with his mother Peggy, a breast cancer survivor, Mike brings a refreshing and humorous voice to this integrated campaign encouraging new participants, driving interest to the website and inspiring new goals in donations.

With a spokesperson as charismatic as Mike Rowe, it takes little else than letting the cameras roll to get drawn in. Barkley created this behind-the-scenes video as a bonus to users visiting the site and to create a deeper, more personal connection to the cause not easily captured in a more structured TV commercial.

In education, numbers matter. And Sonic’s cause program, Limeades For Learning, has had some pretty impressive numbers. More than two million dollars has gone to fund 4,500 public school classroom projects across the country. And, now in its third year, Limeadesforlearning.com received more than 10 million page views during the month of September alone.

Ball doesn’t represent a product or a brand so much as it represents an act. Designed to be simple, clean and easy to navigate, we created the Ball site to be a relevant resource of information, recipes, products and tips for seasoned canners and encouraging potential in those who aspire to the personal expression of canning.

When promoting new technology to the average Millennial, the last thing you want to be is technological. So when UMB asked us to help launch their mobile app, we created this simple, singular campaign. No complicated technology. Just human extremities.

Following our rebranding efforts with Livestrong Stadium and Sporting KC including a slammin’ new team name & logo leading to record sales in merchandising, this billboard campaign highlights the most coveted sport in the world capturing Kansas City’s own superstars in bold frozen moments.

When the “HOT NOW” sign glows, Krispy Kreme fans know it’s time to rush in for hot Original Glazed® doughnuts. We developed an app for iPhone and Android phones that tracks when a participating U.S. Krispy Kreme shop has its Hot Light turned on. App users can choose how often they’d like to receive notifications or search for active Hot Lights nearby.

To position Daisy Cottage Cheese as a conscientious decision in a category considered somewhat homogenous, we started with the simple fact that Daisy is 100% natural with ingredients you can actually pronounce.

Capitalizing on the humor and intimate knowledge of their technically savvy audience, we took over DICE’s homepage with a simple inside joke focused on an ever-familiar interactive experience.

After 20+ years bottling beer, Santa Fe Brewing Company needed a new brand identity for their canned beer that would stand out on shelves among fields of beer products. We created humorous and colorful packaging centered on the homeland from which this beer was born.

Marmot deserves to stand out in a way that separates them from more trendy weekend wear. People who buy Marmot gear and apparel take it seriously, owning it for years and sometimes decades. We celebrate the loyalty and commitment people show for Marmot by speaking in terms more commonly used to describe relationships between two people.

The goal for this pro bono project was simple: Get ArtsKC employees in front of the decision makers of local businesses in order to increase involvement, raise funds and strengthen the arts community in Kansas City – not an easy task. This simple execution proved that nothing speaks louder than the absence of art.

Every town needs a place where the community gathers over coffee and commentary. In Le Mars Iowa, that’s Habitue Coffee House. Barkley helped bring Habitue to life with a strong brand identity from the floorboards up - everything from napkin and website design to the colors on the bathroom walls.

The iconic Ball jar sits at the juncture between a centuries-old method and a modern means of self-expression. As new canners adopt the practice, we invited them in with an open-ended question – and an open invitation to discover their own potential.