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Modern Marketeers: Medicare Marketing and the Modern Consumer

Modern Marketeers: Medicare Marketing and the Modern Consumer

Health and wealth have become intimately intertwined in our modern society—and Modern Marketeers uncovers the insights that drive innovation in these categories. Join Sam Meers, EVP of Barkley Health & Finance, as he and his guests discuss how connecting the dots between disparate ideas drive innovation and business success.

In this episode, Meers talks with Christina Lively, Vice President, Marketing Communications, and Angie Wooderson, Marketing Manager, Medicare Segments, from Blue Cross and Blue Shield Kansas City (Blue KC), to discuss:

  • The major driver that caused Blue KC to get back into the MA space
  • The challenges faced as they prepared to offer MA to the KC market?
  • The factors of pricing a MA plan, the distribution network and broker training
  • The key determinants expected from a data partner on the backend of MA plans
  • Where they have witnessed the greatest success in terms of marketing efforts

Barkley US

May 25, 2019

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