NOTE: This column originally appeared in Forbes, where our EVP of Growth Strategy, Jeff Fromm, regularly contributes.
When brands operate around a central mission, clear advantages often emerge. In this latest piece in his purpose series, Jeff interviews the founders of Bombas, a sock manufacturer with a mission‚ modeled after Tom's Shoes with its buy-one-give-one model. The company donates a pair of socks to homeless shelters for every pair purchased—and it's a verified success. Read more here about their purpose, how it plays out in their company culture and what's next for Bombas.
And look for Jeff's newest book: The Purpose Advantage: How to unlock new ways of doing business, available on Amazon this fall.
Jun 03, 2019
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