thinking from
the front lines.

One question at a time:
Whole brand thinking
applied to COVID-19

With every hour that passes, you are making tough decisions about your business due to the COVID-19 outbreak. Supply chains are slowing, businesses are closing and consumers are living drastically different lives than just a few days ago. 

We believe that now is a vital time for brands to be as useful as possible to the communities they serve. In order to understand how brand leaders can achieve this during such uncertain times, we’re reaching out (virtually, of course) to thought leaders, futurists and brand executives for ideas and answers. 

The result? The Useful Brand Series, an ongoing collection of interviews that will inspire fresh thinking and hopefully a bit of optimism as we prepare and adapt to what’s ahead. Each video answers a single question to consider in order to be creative, get practical and help people through this difficult time.

Today’s question: What is the appropriate tone to take with my marketing?

Answered by: Chris Cardetti, Barkley SVP, Executive Strategy Director.

Have a question for us? Send it through our contact form. Let’s figure it out together.  


Ep. 5 - Katy Hornaday, Barkley's Chief Creative Officer

Ep. 4 - Mark Bowden, Author on Body Language & Human Behavior

Ep. 3 - Bob Liodice, CEO, Association of National Advertiser's (ANA)

Ep. 2 - Jimmy Keown, VP, Growth Strategy Director, Barkley

Ep. 1 - Tim Galles, Author & Barkley's Chief Idea Officer



Barkley US

Apr 01, 2020

filed under:
The Useful Brand