By Jeff Fromm
Marketing to Gen Z: take the approach that you may not know everything you think you do about this powerful consumer contingent. The COVID-19 pandemic has inflicted unforgettable damage on Gen Z's lives: They'll never look the same at work, school, or even the way they socialize. Pre-COVID strategies for marketing to them are also changed forever. After all, Gen Z comprises a significant percentage (40 percent) of total U.S. consumers, and wields a staggering clout for buying ($143 billion). What can you learn from the changes the pandemic has brought to help you better connect with Gen Z consumers moving forward?
Consider these truths about Gen Z consumers and uncover more powerful ways to connect with them.
Remember never to underestimate Gen Z and its truth-seeking capabilities. If you want to be successful in 2021 in your efforts to market to Gen Z consumers, take direction from the findings above.
Jan 25, 2021
Gen Z, Marketing, Media, Millennial, Modern Consumer
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