Mind the Gap: The business imperative of ESG. (REPORT)

Mind the Gap - Rectangle

Mind the Gap: The business imperative of ESG.

Whole Brands Win on Purpose.

Consumers don’t see brands like most marketers, and they never have. They don’t see brands as media flowcharts, brand books, and digital transformation roadmaps. They see brands as the sum of every experience they’ve had with a brand.

In all of these touch points — from company culture and customer service to design and advertising — whether you recognize it or not, you are communicating about your brand. Brands that know this and activate against it is what we call whole brands.

For a thorough evaluation to help your brand build its biggest future, contact our EVP of Purpose + Sustainability, Lindsey DeWitte, at ldewitte@barkleyus.com.

Download The Purpose Action Gap.

Up next: