');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;height:26px;margin-right:3.5714285714vw;margin-top:3.5714285714vw;position:absolute;right:0;top:0;width:26px;z-index:5}#header.condensed .header__bar{-webkit-transform:translateY(-20px);transform:translateY(-20px)}#header.condensed .header__bar .hamburger,#header.condensed .header__bar .logo,#header.condensed .header__bar .saved-collection-icon{-webkit-transform:translateY(10px);transform:translateY(10px)}#header.condensed .header__bar .logo .barkley-logo-icon{opacity:1;-webkit-transform:translate(0);transform:translate(0);transition-delay:.66s}#header.condensed .header__bar .logo .barkley-logo-text{pointer-events:none}#header.condensed .header__bar .logo .barkley-logo-text>*{opacity:0;-webkit-transform:translateY(10px);transform:translateY(10px)}#header.condensed .header__bar .logo .barkley-logo-text>:nth-child(0){transition-delay:0s}#header.condensed .header__bar .logo .barkley-logo-text>:first-child{transition-delay:66ms}#header.condensed .header__bar .logo .barkley-logo-text>:nth-child(2){transition-delay:132ms}#header.condensed .header__bar .logo .barkley-logo-text>:nth-child(3){transition-delay:198ms}#header.condensed .header__bar .logo .barkley-logo-text>:nth-child(4){transition-delay:264ms}#header.condensed .header__bar .logo .barkley-logo-text>:nth-child(5){transition-delay:.33s}#header.condensed .header__bar .logo .barkley-logo-text>:nth-child(6){transition-delay:396ms}#header.condensed .header__bar .logo .barkley-logo-text>:nth-child(7){transition-delay:462ms}#header.hidden .header__bar{-webkit-transform:translateY(-70px);transform:translateY(-70px)}#header.menu-flyout-open .header__bar .hamburger__open-icon{-webkit-transform:translate3d(30px,0,0);transform:translate3d(30px,0,0);transition:-webkit-transform .24975s cubic-bezier(.666,0,1,.333) 222ms;transition:transform .24975s cubic-bezier(.666,0,1,.333) 222ms;transition:transform .24975s cubic-bezier(.666,0,1,.333) 222ms,-webkit-transform .24975s cubic-bezier(.666,0,1,.333) 222ms}#header.menu-flyout-open .header__bar .hamburger__open-icon:before{-webkit-transform:translate3d(30px,0,0);transform:translate3d(30px,0,0);transition:-webkit-transform .24975s cubic-bezier(.666,0,1,.333) 111ms;transition:transform .24975s cubic-bezier(.666,0,1,.333) 111ms;transition:transform .24975s cubic-bezier(.666,0,1,.333) 111ms,-webkit-transform .24975s cubic-bezier(.666,0,1,.333) 111ms}#header.menu-flyout-open .header__bar .hamburger__open-icon:after{-webkit-transform:translate3d(30px,0,0);transform:translate3d(30px,0,0);transition:-webkit-transform .24975s cubic-bezier(.666,0,1,.333);transition:transform .24975s cubic-bezier(.666,0,1,.333);transition:transform .24975s cubic-bezier(.666,0,1,.333),-webkit-transform .24975s cubic-bezier(.666,0,1,.333)}#header.menu-flyout-open .header__bar .hamburger__close-icon:before{-webkit-transform:rotate(-45deg) translate(0);transform:rotate(-45deg) translate(0);transition:-webkit-transform .24975s cubic-bezier(.85,0,.15,1) .58275s;transition:transform .24975s cubic-bezier(.85,0,.15,1) .58275s;transition:transform .24975s cubic-bezier(.85,0,.15,1) .58275s,-webkit-transform .24975s cubic-bezier(.85,0,.15,1) .58275s}#header.menu-flyout-open .header__bar .hamburger__close-icon:after{-webkit-transform:rotate(45deg) translate(0);transform:rotate(45deg) translate(0);transition:-webkit-transform .24975s cubic-bezier(.85,0,.15,1) .41575s;transition:transform .24975s cubic-bezier(.85,0,.15,1) .41575s;transition:transform .24975s cubic-bezier(.85,0,.15,1) .41575s,-webkit-transform .24975s cubic-bezier(.85,0,.15,1) .41575s}#header.saved-flyout-open .header__bar .saved-collection .saved-collection-icon button:after{-webkit-transform:scale(1);transform:scale(1)}#header.saved-flyout-open .header__bar .saved-collection .saved-collection-icon .count{border:1px solid #fff;-webkit-transform:scale(1.1);transform:scale(1.1)}@-webkit-keyframes wiggle{25%{-webkit-transform:translate(-3%,-5%) rotate(-4deg);transform:translate(-3%,-5%) rotate(-4deg)}50%{-webkit-transform:translate(3%,-2%) rotate(4deg);transform:translate(3%,-2%) rotate(4deg)}75%{-webkit-transform:translate(-3%,-4%) rotate(-4deg);transform:translate(-3%,-4%) rotate(-4deg)}}@keyframes wiggle{25%{-webkit-transform:translate(-3%,-5%) rotate(-4deg);transform:translate(-3%,-5%) rotate(-4deg)}50%{-webkit-transform:translate(3%,-2%) rotate(4deg);transform:translate(3%,-2%) rotate(4deg)}75%{-webkit-transform:translate(-3%,-4%) rotate(-4deg);transform:translate(-3%,-4%) rotate(-4deg)}}.header__bar{-webkit-align-items:center;align-items:center;background:#fff;border-bottom:1px solid #f6f6f6;display:-webkit-flex;display:flex;height:70px;left:0;padding:0 7.1428571429vw;position:fixed;top:0;transition:-webkit-transform 333ms cubic-bezier(.666,0,.333,1) 333ms;transition:transform 333ms cubic-bezier(.666,0,.333,1) 333ms;transition:transform 333ms cubic-bezier(.666,0,.333,1) 333ms,-webkit-transform 333ms cubic-bezier(.666,0,.333,1) 333ms;width:100%;will-change:transform;z-index:5}.header__bar:after{background:linear-gradient(rgba(0,0,0,.03),transparent);bottom:0;content:"";height:15px;left:0;pointer-events:none;position:absolute;-webkit-transform:translateY(100%);transform:translateY(100%);width:100%}.header__bar .hamburger,.header__bar .logo,.header__bar .saved-collection-icon{transition:-webkit-transform 333ms cubic-bezier(.666,0,.333,1) 333ms;transition:transform 333ms cubic-bezier(.666,0,.333,1) 333ms;transition:transform 333ms cubic-bezier(.666,0,.333,1) 333ms,-webkit-transform 333ms cubic-bezier(.666,0,.333,1) 333ms}.header__bar .logo{-webkit-align-items:center;align-items:center;display:-webkit-flex;display:flex;height:100%;margin-right:auto;position:relative;width:auto}.header__bar .logo:focus{outline:0}.header__bar .logo:focus-visible{outline:5px auto Highlight;outline:5px auto -webkit-focus-ring-color}.header__bar .logo .barkley-logo-icon{fill:#ea002a;height:32px;opacity:0;transition:opacity 333ms cubic-bezier(.666,0,.333,1),-webkit-transform 333ms cubic-bezier(.666,0,.333,1);transition:opacity 333ms cubic-bezier(.666,0,.333,1),transform 333ms cubic-bezier(.666,0,.333,1);transition:opacity 333ms cubic-bezier(.666,0,.333,1),transform 333ms cubic-bezier(.666,0,.333,1),-webkit-transform 333ms cubic-bezier(.666,0,.333,1);width:32px}.header__bar .logo .barkley-logo-text{fill:#000;height:15px;left:0;margin-left:8%;margin-right:auto;position:absolute;top:50%;-webkit-transform:translateY(-50%);transform:translateY(-50%);width:auto}.header__bar .logo .barkley-logo-text>*{transition:opacity 333ms cubic-bezier(.666,0,.333,1),-webkit-transform 333ms cubic-bezier(.666,0,.333,1);transition:opacity 333ms cubic-bezier(.666,0,.333,1),transform 333ms cubic-bezier(.666,0,.333,1);transition:opacity 333ms cubic-bezier(.666,0,.333,1),transform 333ms cubic-bezier(.666,0,.333,1),-webkit-transform 333ms cubic-bezier(.666,0,.333,1)}.header__bar .logo .barkley-logo-text>:nth-child(0){transition-delay:333ms}.header__bar .logo .barkley-logo-text>:first-child{transition-delay:399ms}.header__bar .logo .barkley-logo-text>:nth-child(2){transition-delay:465ms}.header__bar .logo .barkley-logo-text>:nth-child(3){transition-delay:531ms}.header__bar .logo .barkley-logo-text>:nth-child(4){transition-delay:597ms}.header__bar .logo .barkley-logo-text>:nth-child(5){transition-delay:663ms}.header__bar .logo .barkley-logo-text>:nth-child(6){transition-delay:729ms}.header__bar .logo .barkley-logo-text>:nth-child(7){transition-delay:795ms}.header__bar .saved-collection{margin-right:24px}.header__bar .saved-collection .saved-collection-icon{display:block;height:24px;line-height:0;position:relative;width:24px}.header__bar .saved-collection .saved-collection-icon.item-added button{-webkit-animation:wiggle 666ms cubic-bezier(.666,0,.333,1);animation:wiggle 666ms cubic-bezier(.666,0,.333,1)}.header__bar .saved-collection .saved-collection-icon button{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;content:"";height:100%;left:0;position:absolute;position:relative;top:0;width:100%}.header__bar .saved-collection .saved-collection-icon button:before{bottom:-4px;content:"";left:-4px;position:absolute;right:-4px;top:-4px}.header__bar .saved-collection .saved-collection-icon button:after{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;content:"";height:100%;left:0;position:absolute;top:0;-webkit-transform:scale(0);transform:scale(0);transition:-webkit-transform 666ms cubic-bezier(.22,1,.36,1);transition:transform 666ms cubic-bezier(.22,1,.36,1);transition:transform 666ms cubic-bezier(.22,1,.36,1),-webkit-transform 666ms cubic-bezier(.22,1,.36,1);width:100%}.header__bar .saved-collection .saved-collection-icon .count{-webkit-align-items:center;align-items:center;background:#ea002a;border:1px solid #ea002a;border-radius:50%;color:#fff;display:-webkit-flex;display:flex;font-family:"GT Walsheim","Helvetica Neue",Helvetica,sans-serif;font-size:9px;height:14px;-webkit-justify-content:center;justify-content:center;padding-left:1px;padding-top:1px;position:absolute;right:-6px;top:-3px;transition:border-color 333ms linear,opacity 333ms ease,-webkit-transform 333ms linear;transition:border-color 333ms linear,transform 333ms linear,opacity 333ms ease;transition:border-color 333ms linear,transform 333ms linear,opacity 333ms ease,-webkit-transform 333ms linear;width:14px;z-index:5}.header__bar .hamburger{color:#000;height:20px;overflow:hidden;position:relative;width:24px}.header__bar .hamburger:before{bottom:-4px;content:"";left:-4px;position:absolute;right:-4px;top:-4px}.header__bar .hamburger__open-icon{background:currentColor;display:block;height:2px;left:0;position:absolute;top:50%;transition:-webkit-transform .24975s ease-in .24975s;transition:transform .24975s ease-in .24975s;transition:transform .24975s ease-in .24975s,-webkit-transform .24975s ease-in .24975s;width:100%}.header__bar .hamburger__open-icon:after,.header__bar .hamburger__open-icon:before{background:currentColor;content:"";height:2px;left:0;position:absolute;-webkit-transform:translate3d(0);transform:translate3d(0);width:100%}.header__bar .hamburger__open-icon:before{top:-8px;transition:-webkit-transform .24975s ease-in .36075s;transition:transform .24975s ease-in .36075s;transition:transform .24975s ease-in .36075s,-webkit-transform .24975s ease-in .36075s}.header__bar .hamburger__open-icon:after{bottom:-8px;transition:-webkit-transform .24975s ease-in .47175s;transition:transform .24975s ease-in .47175s;transition:transform .24975s ease-in .47175s,-webkit-transform .24975s ease-in .47175s}.header__bar .hamburger__close-icon{height:100%;left:0;position:absolute;top:0;width:100%}.header__bar .hamburger__close-icon:after,.header__bar .hamburger__close-icon:before{background:currentColor;content:"";height:2px;left:0;margin-top:-1px;position:absolute;top:50%;width:92%}.header__bar .hamburger__close-icon:before{-webkit-transform:rotate(-45deg) translate3d(35px,0,0);transform:rotate(-45deg) translate3d(35px,0,0);transition:-webkit-transform .24975s ease-in-out;transition:transform .24975s ease-in-out;transition:transform .24975s ease-in-out,-webkit-transform .24975s ease-in-out}.header__bar .hamburger__close-icon:after{-webkit-transform:rotate(45deg) translate3d(-35px,0,0);transform:rotate(45deg) translate3d(-35px,0,0);transition:-webkit-transform .24975s ease-in-out 188ms;transition:transform .24975s ease-in-out 188ms;transition:transform .24975s ease-in-out 188ms,-webkit-transform .24975s ease-in-out 188ms}@media (min-width:768px){#header.condensed .header__bar{-webkit-transform:translateY(-5px);transform:translateY(-5px)}#header.condensed .header__bar .hamburger,#header.condensed .header__bar .logo,#header.condensed .header__bar .saved-collection-icon{-webkit-transform:translateY(2.5px);transform:translateY(2.5px)}#header.hidden .header__bar{-webkit-transform:translateY(-85px);transform:translateY(-85px)}.header__bar{height:85px;padding-left:2.6785714286vw;padding-right:2.6785714286vw}.header__bar .logo .barkley-logo-icon{height:42px;width:42px}.header__bar .logo .barkley-logo-text{height:21px}.header__bar .saved-collection{margin-right:36px}.header__bar .saved-collection .saved-collection-icon{height:30px;width:30px}.header__bar .saved-collection .saved-collection-icon:after{background-image:url('data:image/svg+xml;utf8,')}.header__bar .hamburger{height:22px;width:30px}.header__bar .hamburger:after{background-image:url('data:image/svg+xml;utf8,');height:26px;width:26px}}@media(hover:hover){.header__bar .hamburger,.header__bar .saved-collection .saved-collection-icon{transition:-webkit-transform 333ms cubic-bezier(.666,0,.333,1);transition:transform 333ms cubic-bezier(.666,0,.333,1);transition:transform 333ms cubic-bezier(.666,0,.333,1),-webkit-transform 333ms cubic-bezier(.666,0,.333,1)}.header__bar .hamburger:hover,.header__bar .saved-collection .saved-collection-icon:hover{-webkit-transform:scale(.95);transform:scale(.95)}}#header.menu-flyout-open .menu-flyout{transition:visibility 0s linear 0s;visibility:visible}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li{opacity:1}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:nth-child(0){transition-delay:333ms}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:first-child{transition-delay:399ms}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:nth-child(2){transition-delay:465ms}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:nth-child(3){transition-delay:531ms}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:nth-child(4){transition-delay:597ms}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:nth-child(5){transition-delay:663ms}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:nth-child(6){transition-delay:729ms}#header.menu-flyout-open .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:nth-child(7){transition-delay:795ms}#header.menu-flyout-open.saved-flyout-open .menu-flyout .header__bar .saved-collection .saved-collection-icon .count{border-color:#ea002a}#header.condensed .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner{margin-top:-20px}@media (min-width:768px){#header.condensed .menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner{margin-top:-5px}}#header.has-subnav .menu-flyout .saved-collection-flyout{bottom:0}.menu-flyout{background:#ea002a;border-radius:50%;overflow:hidden;position:fixed;right:0;top:0;transition:visibility 0s linear 999ms;visibility:hidden;will-change:transform;z-index:10}.menu-flyout .menu-flyout__inner{border-radius:50%;left:0;position:absolute;top:0;will-change:transform}.menu-flyout .menu-flyout__inner .menu-flyout__content{display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column;left:50%;position:absolute;top:50%;-webkit-transform:translate3d(-100%,0,0);transform:translate3d(-100%,0,0);will-change:transform}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar{background:#ea002a;border-bottom:1px solid rgba(0,0,0,.1);position:relative;z-index:5}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .logo .barkley-logo-icon{fill:#fff;opacity:1;-webkit-transform:translate(0);transform:translate(0)}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .logo .barkley-logo-text{display:none}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .saved-collection .saved-collection-icon button{background-image:url('data:image/svg+xml;utf8,')}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .saved-collection .saved-collection-icon button:after{background-image:url('data:image/svg+xml;utf8,')}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .saved-collection .saved-collection-icon .count{background:#fff;color:#ea002a}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .hamburger{color:#fff}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .hamburger:after{background-image:url('data:image/svg+xml;utf8,')}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner{-webkit-flex:1;flex:1;overflow-y:scroll;width:100%}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links{display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li{border-bottom:1px solid rgba(0,0,0,.1);opacity:0;overflow:hidden;transition:opacity 333ms ease-in;width:100%}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a{color:#fff;display:block;font-size:30px;font-weight:500;height:100%;margin-left:-1em;margin-right:-1em;padding:12px 0 12px calc(7.14286vw + 1em);position:relative;top:0;transition:-webkit-transform 666ms cubic-bezier(.666,0,.333,1);transition:transform 666ms cubic-bezier(.666,0,.333,1);transition:transform 666ms cubic-bezier(.666,0,.333,1),-webkit-transform 666ms cubic-bezier(.666,0,.333,1);width:auto}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a:before{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;content:"";display:inline-block;height:.7em;left:calc(7.14286vw + .6em);opacity:0;position:absolute;top:50%;-webkit-transform:translate(-100%,-50%);transform:translate(-100%,-50%);transition:opacity 333ms ease;width:.7em}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a.nuxt-link-active{-webkit-transform:translate(1em);transform:translate(1em)}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a.nuxt-link-active:before{opacity:1;transition:opacity 333ms ease 333ms}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social{-webkit-align-items:center;align-items:center;display:-webkit-flex;display:flex;-webkit-justify-content:space-between;justify-content:space-between;padding:24px 7.1428571429vw}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .text{position:relative}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links{-webkit-align-items:center;align-items:center;display:-webkit-flex;display:flex}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li{height:16px;margin-left:16px;width:16px}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li:first-of-type{margin-left:0}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li a{display:block;height:100%;width:100%}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li p{display:none}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links .linkedin{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links .twitter{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links .instagram{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links .facebook{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links .youtube{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links .factsheet{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta{border-bottom:1px solid rgba(0,0,0,.1);overflow:hidden;padding:24px 7.1428571429vw;position:relative}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .image{background:rgba(0,0,0,.1);margin-bottom:24px;margin-right:-.5px;position:relative}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .image:before{content:"";display:block;padding-top:50%;width:100%}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .title{margin-bottom:24px}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .text{margin-bottom:32px}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .cta-button{margin-bottom:24px}@media (min-width:768px){.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .saved-collection .saved-collection-icon button{background-image:url('data:image/svg+xml;utf8,');content:"";height:30px;width:30px}.menu-flyout .menu-flyout__inner .menu-flyout__content .header__bar .hamburger:after{background-image:url('data:image/svg+xml;utf8,');height:26px;width:26px}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner{display:grid;grid-template-columns:repeat(28,1fr);overflow:auto}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links{border-right:1px solid rgba(0,0,0,.1);display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column;grid-column:1/span 16;grid-row:1/span 1;max-height:75vh}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li{-webkit-flex:1;flex:1}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a{-webkit-align-items:center;align-items:center;display:-webkit-flex;display:flex;font-size:50px;padding:18px 0 18px 7.1428571429vw;width:100%}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a:before{left:calc(7.14286vw - .4em)}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social{border-right:1px solid rgba(0,0,0,.1);grid-column:1/span 16;grid-row:2/span 1}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li{height:auto;width:auto}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li.facebook,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li.factsheet,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li.instagram,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li.linkedin,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li.twitter,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li.youtube{background:0 0}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__social .social-links li p{color:#fff;display:inline-block}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta{border-bottom:none;display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column;grid-column:17/span 12;grid-row:1/span 2;height:100%;padding:0}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .link-button,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .text,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .title{margin-bottom:32px;padding:0 3.5714285714vw}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .image{margin-bottom:32px}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .title{margin-bottom:auto;padding-right:50%}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .text{margin-bottom:48px;margin-left:auto;text-align:right;width:28.5714285714vw}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__cta .cta-button{margin-bottom:auto;margin-left:auto;margin-right:3.5714285714vw}}@media(hover:hover){.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li{overflow:hidden;position:relative}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:after{-webkit-animation:slide-down 333ms cubic-bezier(.85,0,.15,1);animation:slide-down 333ms cubic-bezier(.85,0,.15,1);background:rgba(0,0,0,.1);bottom:-2px;content:"";height:calc(100% + 2px);left:0;position:absolute;-webkit-transform:scaleY(0);transform:scaleY(0);-webkit-transform-origin:top left;transform-origin:top left;transition:-webkit-transform 333ms cubic-bezier(.85,0,.15,1);transition:transform 333ms cubic-bezier(.85,0,.15,1);transition:transform 333ms cubic-bezier(.85,0,.15,1),-webkit-transform 333ms cubic-bezier(.85,0,.15,1);width:100%;z-index:-1}}@media(hover:hover)and (hover:hover){.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a:focus-visible,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a:hover{-webkit-transform:translate(1em);transform:translate(1em)}.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a:focus-visible:before,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li a:hover:before{opacity:1;transition:opacity 333ms ease 333ms}}@media(hover:hover){.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:focus-within:after,.menu-flyout .menu-flyout__inner .menu-flyout__content .content__inner .content__links li:hover:after{-webkit-animation:none;animation:none;-webkit-transform:scaleY(1);transform:scaleY(1)}}@-webkit-keyframes slide-down{0%{-webkit-transform:scaleY(1);transform:scaleY(1)}to{-webkit-transform:scaleY(1) translateY(100%);transform:scaleY(1) translateY(100%)}}@keyframes slide-down{0%{-webkit-transform:scaleY(1);transform:scaleY(1)}to{-webkit-transform:scaleY(1) translateY(100%);transform:scaleY(1) translateY(100%)}}picture{left:0;position:absolute;top:0}picture,picture img{height:100%;width:100%}picture img{-o-object-fit:cover;object-fit:cover}.cta-button{-webkit-align-items:center;align-items:center;color:#ea002a;cursor:pointer;display:-webkit-inline-flex;display:inline-flex;-webkit-flex-direction:row;flex-direction:row;letter-spacing:.5px;position:relative}.cta-button__circle{border:3px solid;border-radius:50%;left:0;position:absolute;-webkit-transform:translateZ(0);transform:translateZ(0);-webkit-transform-origin:0 50%;transform-origin:0 50%;transition:width 666ms cubic-bezier(.85,0,.15,1);width:64px;will-change:width}.cta-button__circle:before{content:"";display:block;padding-top:100%;width:100%}.cta-button__arrow{fill:none;stroke:currentColor;stroke-miterlimit:10;stroke-width:3px;stroke-miterlimit:0;height:29.0909090909px;left:32px;position:absolute;top:50%;-webkit-transform:translate(-50%,-50%);transform:translate(-50%,-50%);width:29.0909090909px}.cta-button__label{color:currentColor;font-weight:700;padding-left:89px;text-transform:uppercase}.cta-button:disabled{cursor:not-allowed}.cta-button.text-grey{color:#2f2f2f}.cta-button.text-white{color:#fff}.cta-button.text-white:disabled{color:#767676}.cta-button.cta-thin .cta-button__circle{border:2px solid}.cta-button.cta-thin .cta-button__arrow{stroke-width:2px}.cta-button.cta-small .cta-button__circle{width:54px}.cta-button.cta-small .cta-button__arrow{height:24.5454545455px;left:27px;width:24.5454545455px}.cta-button.cta-small .cta-button__label{padding-left:79px}@media (min-width:768px){.cta-button__circle{width:82px}.cta-button__arrow{height:37.2727272727px;left:41px;width:37.2727272727px}.cta-button__label{padding-left:112px}.cta-button.cta-small .cta-button__circle{width:54px}.cta-button.cta-small .cta-button__arrow{height:24.5454545455px;left:27px;width:24.5454545455px}.cta-button.cta-small .cta-button__label{padding-left:79px}}@media(hover:hover){.cta-button:not(:hover) .cta-button__circle{width:64px!important}.cta-button:not(:hover).cta-small .cta-button__circle{width:54px!important}}@media(hover:hover)and (min-width:768px){.cta-button:not(:hover) .cta-button__circle{width:82px!important}.cta-button:not(:hover).cta-small .cta-button__circle{width:54px!important}}@media(hover:none){.cta-button .cta-button__circle{width:64px!important}.cta-button.cta-small .cta-button__circle{width:54px!important}}@media(hover:none)and (min-width:768px){.cta-button .cta-button__circle{width:82px!important}.cta-button.cta-small{width:54px!important}}.page.article{padding-top:21.4285714286vw}.page.article .article__header,.page.article .article__main{padding:0 7.1428571429vw}.page.article .article__main{margin-bottom:7.1428571429vw}.page.article .article__main .article__body .cta-button{margin-top:48px}.page.article .article__content-blocks .content-block{padding:0 7.1428571429vw 14.2857142857vw}.page.article .article__content-blocks .rich-text hr{padding-bottom:0}.page.article hr{padding-bottom:14.2857142857vw}.page.article .card-section,.page.article .carousel-section,.page.article .offset-grid{margin-bottom:21.4285714286vw;margin-top:0;padding-top:0}.page.article .article__header .article__image{background:#e4e4e4;position:relative}.page.article .article__header .article__image:before{content:"";display:block;padding-top:40%;width:100%}.page.article .article__byline .save-text-button{margin-bottom:24px}.page.article .article__title{margin:24px 0 32px}.page.article .article__image{margin-bottom:48px}.page.article .article__details{margin-top:96px}.page.article .article__details .article__tags{margin-top:24px;max-width:71.4285714286vw}.page.article .article__details .article__social-toggle{cursor:pointer;font-size:16px;margin-top:24px}.page.article .article__details .article__social{display:-webkit-flex;display:flex;-webkit-flex-direction:row;flex-direction:row;margin-top:12px;opacity:0;transition:opacity 333ms ease,visibility 0s linear 333ms;visibility:hidden}.page.article .article__details .article__social.visible{opacity:1;transition:opacity 333ms ease,visibility 0s linear 0s;visibility:visible}.page.article .article__details .article__social .social-link{border:1px solid #000;border-radius:50%;cursor:pointer;padding:8px}.page.article .article__details .article__social .social-link:not(:last-of-type){margin-right:18px}.page.article .article__details .article__social .social-link .social-icon{display:block;height:18px;width:18px}.page.article .article__details .article__social .social-link .social-icon.linkedin{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.page.article .article__details .article__social .social-link .social-icon.facebook{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.page.article .article__details .article__social .social-link .social-icon.twitter{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.page.article .article__next{padding-bottom:0}@media (min-width:768px){.page.article{padding-top:14.2857142857vw}.page.article .article__title{margin:48px 0 72px}.page.article .article__image{margin-bottom:96px}.page.article .article__byline{display:-webkit-flex;display:flex;-webkit-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-justify-content:space-between;justify-content:space-between}.page.article .article__content-blocks .content-block{padding:0 7.1428571429vw 10.7142857143vw}.page.article .article__content-blocks hr{padding-bottom:10.7142857143vw}.page.article .article__content-blocks .rich-text hr{padding-bottom:0}.page.article hr{padding-bottom:10.7142857143vw}.page.article .card-section,.page.article .carousel-section,.page.article .offset-grid{margin:0 0 10.7142857143vw;padding-bottom:0;padding-top:0}.page.article .offset-grid__items{margin-bottom:-80px}}@media (min-width:960px){.page.article{padding-top:10.7142857143vw}.page.article .article__main{display:-webkit-flex;display:flex;-webkit-flex-direction:row;flex-direction:row}.page.article .article__main .article__body{width:60.7142857143vw}.page.article .article__main .article__details{padding-left:7.1428571429vw;width:25vw}.page.article .article__details{margin-top:0}}@media (min-width:1280px){.page.article{padding:10.7142857143vw 0}.page.article .article__main .article__body{width:57.1428571429vw}.page.article .article__main .article__details{padding-left:10.7142857143vw;width:28.5714285714vw}.page.article .article__content-blocks .content-block{padding:0 7.1428571429vw 7.1428571429vw}.page.article .article__content-blocks .content-block hr{padding-bottom:7.1428571429vw}.page.article .article__content-blocks .content-block .rich-text hr{padding-bottom:0}.page.article hr{padding-bottom:7.1428571429vw}.page.article .card-section,.page.article .carousel-section,.page.article .offset-grid{margin-bottom:7.1428571429vw;margin-top:0;padding-bottom:0;padding-top:0}}@media(hover:hover){.page.article .article__details .article__social .social-link:hover{background:#000}.page.article .article__details .article__social .social-link:hover .social-icon.linkedin{background-image:url('data:image/svg+xml;utf8,')}.page.article .article__details .article__social .social-link:hover .social-icon.facebook{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.page.article .article__details .article__social .social-link:hover .social-icon.twitter{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain}}.save-text-button{-webkit-align-items:center;align-items:center;display:-webkit-flex;display:flex}.save-text-button .save-icon{background-image:url('data:image/svg+xml;utf8,');display:inline-block;height:22px;margin-left:24px;position:relative;width:22px}.save-text-button .save-icon,.save-text-button .save-icon:after{background-position:50% 50%;background-repeat:no-repeat;background-size:contain}.save-text-button .save-icon:after{background-image:url('data:image/svg+xml;utf8,');content:"";height:100%;left:0;pointer-events:none;position:absolute;top:0;-webkit-transform:scale(0);transform:scale(0);transition:-webkit-transform 666ms cubic-bezier(.22,1,.36,1);transition:transform 666ms cubic-bezier(.22,1,.36,1);transition:transform 666ms cubic-bezier(.22,1,.36,1),-webkit-transform 666ms cubic-bezier(.22,1,.36,1);width:100%}@media (min-width:768px){.save-text-button .save-icon{background-image:url('data:image/svg+xml;utf8,');height:28px;width:28px}.save-text-button .save-icon:after{background-image:url('data:image/svg+xml;utf8,')}}.save-text-button.saved .save-icon:after{-webkit-transform:scale(1);transform:scale(1)}@media (min-width:768px){.save-text-button:before{background-image:url('data:image/svg+xml;utf8,');height:28px;width:28px}.save-text-button:after{background-image:url('data:image/svg+xml;utf8,');height:28px;width:28px}}@media(hover:hover){.save-text-button:hover .save-icon:after{-webkit-transform:scale(.3);transform:scale(.3)}.save-text-button:hover.saved .save-icon:after{-webkit-transform:scale(.6);transform:scale(.6)}}.card-section{padding:21.4285714286vw 7.1428571429vw}.card-section__title{margin-bottom:48px}.card-section__container{display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column}.card-section__container>:not(:last-of-type){margin-bottom:96px}@media (min-width:768px){.card-section{padding:10.7142857143vw 7.1428571429vw}.card-section__title{margin-bottom:96px}.card-section__container{-webkit-flex-direction:row;flex-direction:row}.card-section__container>*{margin-bottom:0;width:30%}.card-section__container>:not(:last-of-type){margin-bottom:0;margin-right:5%}}.article-card,.article-card .container{display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column}.article-card .container{-webkit-flex-grow:1;flex-grow:1;-webkit-justify-content:space-between;justify-content:space-between}.article-card .icon-container{margin-bottom:48px;position:relative;width:100%}.article-card .icon-container .save-icon{margin-bottom:12px}.article-card .icon-container .link-out-icon{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;content:"";height:22px;position:absolute;right:0;top:0;-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:22px}.article-card .icon-container .divider{border-top:2px solid #000;padding-bottom:7px}.article-card .cell{color:#000;display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column;-webkit-justify-content:space-between;justify-content:space-between}.article-card .cell .title{height:60px;position:relative}.article-card .cell .title span{bottom:0;position:absolute}.article-card .cell .image-wrapper{background:#e4e4e4;margin-top:20px;position:relative}.article-card .cell .image-wrapper:before{content:"";display:block;padding-top:100%;width:100%}@media (min-width:768px){.article-card .icon-container{margin-bottom:72px}.article-card .icon-container .link-out-icon{background-image:url('data:image/svg+xml;utf8,');height:28px;width:28px}.article-card .cell .title{height:72px}}@media(hover:hover){.article-card .cell:hover .image-wrapper{-webkit-transform:scale(1.01);transform:scale(1.01)}.article-card .cell .image-wrapper{transition:-webkit-transform 333ms cubic-bezier(0,.888,.333,1.8) 66ms;transition:transform 333ms cubic-bezier(0,.888,.333,1.8) 66ms;transition:transform 333ms cubic-bezier(0,.888,.333,1.8) 66ms,-webkit-transform 333ms cubic-bezier(0,.888,.333,1.8) 66ms;will-change:transform}}.save-icon{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;display:block;height:22px;position:relative;width:22px}.save-icon button{height:100%;left:0;position:absolute;top:0;width:100%}.save-icon.saved:after{-webkit-transform:scale(1);transform:scale(1)}.save-icon:after{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;content:"";height:100%;left:0;pointer-events:none;position:absolute;top:0;-webkit-transform:scale(0);transform:scale(0);transition:-webkit-transform 666ms cubic-bezier(.22,1,.36,1);transition:transform 666ms cubic-bezier(.22,1,.36,1);transition:transform 666ms cubic-bezier(.22,1,.36,1),-webkit-transform 666ms cubic-bezier(.22,1,.36,1);width:100%}@media (min-width:768px){.save-icon{background-image:url('data:image/svg+xml;utf8,');height:28px;width:28px}.save-icon:after{background-image:url('data:image/svg+xml;utf8,')}}@media(hover:hover){.save-icon.saved:hover:after{-webkit-transform:scale(.6);transform:scale(.6)}.save-icon:hover:after{-webkit-transform:scale(.3);transform:scale(.3)}}.footer{background:#000;color:#f6f6f6;-webkit-flex-direction:column;flex-direction:column;-webkit-flex-wrap:wrap;flex-wrap:wrap;overflow:hidden;padding:96px 7.1428571429vw 32px}.footer,.footer__top{display:-webkit-flex;display:flex;-webkit-justify-content:space-between;justify-content:space-between}.footer__top{border-bottom:4px solid #f6f6f6;margin-bottom:96px;padding-bottom:40px}.footer__top,.footer__top .logo{-webkit-align-items:center;align-items:center}.footer__top .logo{fill:#fff;display:-webkit-flex;display:flex;-webkit-flex-shrink:0;flex-shrink:0;-webkit-justify-content:flex-start;justify-content:flex-start}.footer__top .logo .barkley-logo-icon{height:40px;width:40px}.footer__top .barkley-text-logo{fill:#fff}.footer__middle{-webkit-align-items:flex-start;align-items:flex-start;display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column;margin-bottom:72px}.footer__middle .contact-button{margin-bottom:48px}.footer__middle .link-button{font-weight:700}.footer__bottom{display:-webkit-flex;display:flex;-webkit-flex-direction:column;flex-direction:column}.footer__bottom .legal,.footer__bottom .social{-webkit-align-items:baseline;align-items:baseline;display:-webkit-flex;display:flex;-webkit-flex-direction:row;flex-direction:row;-webkit-justify-content:space-between;justify-content:space-between}.footer__bottom .social{margin-bottom:12px}.footer a{color:#f6f6f6;-webkit-text-decoration:none;text-decoration:none}.footer .modal .modal__block{border-radius:0;height:100%;left:0;margin:0;max-height:none;position:absolute;top:0;width:100%}.footer .modal .modal__block .block__inner{border:4px solid #e4e4e4;height:auto;min-height:100vh}.footer .modal .button--cancel{background-image:url('data:image/svg+xml;utf8,');background-position:50% 50%;background-repeat:no-repeat;background-size:contain;height:26px;margin-right:3.5714285714vw;margin-top:3.5714285714vw;position:absolute;right:0;top:0;width:26px;z-index:5}@media (min-width:768px){.footer__top .b-corp{display:block;font-size:16px}.footer__middle{-webkit-align-items:center;align-items:center;-webkit-flex-direction:row;flex-direction:row;-webkit-justify-content:space-between;justify-content:space-between}.footer__middle .contact-button{margin-bottom:0}.footer__bottom{-webkit-flex-direction:row;flex-direction:row;-webkit-justify-content:space-between;justify-content:space-between}.footer__bottom .legal,.footer__bottom .social{margin:0}.footer__bottom .legal li,.footer__bottom .social li{margin-right:24px}.footer__bottom .legal li:last-of-type,.footer__bottom .social li:last-of-type{margin-right:0}.footer .modal .modal__block{border:2px solid #e4e4e4;border-radius:8px;height:auto;margin:auto;max-height:90vh;position:relative;width:60.7142857143vw}.footer .modal .modal__block .block__inner{border:none;min-height:0;min-height:auto}}@media (min-width:1280px){.footer .modal .modal__block{width:50vw}}.link-button{color:inherit}.link-button.text-red{color:#ea002a}.link-button.text-white{color:#fff}.link-button.text-black{color:#000}
Every business sees it at some point: they have people who are good at coming up with ideas, and people who are good at making ideas happen. The trick is to have those two realities work in sync. It’s one of the keys to a successful whole brand. But how do you do it?
Look at your brand in a totally different way: Think of your brand like it’s a (TV) show. Hit shows have smart “showrunners.” It’s a unique position — requiring both creative and management skills. It’s the person who puts the show together, from concept to producing each episode, and who keeps it running. Great showrunners are more than day-to-day producers because running the show isn’t just about putting live action on the screen. It’s about running the show from top to bottom, about turning an idea or a concept into something that lives and breathes.
Seinfeld, for example, was “a show about nothing.” Larry David was its showrunner, and he was a master at taking everyday things — like George losing his glasses at a health club and Elaine getting bitten by a dog in an optometrist's office — and making them into hilarious stories that were fodder for water cooler chats all over America.
When it comes to your brand, the key to success is to get people up and down, inside and out of your organization to think and act like showrunners. But instead, they’re brandrunners. Think about it. Nothing good just happens by accident. Someone put thought into it. The Apple Store, for example, isn’t a fun and engaging place just because it has cool products and a stylish layout. Sure, those things help.
Apple projects a compelling idea — they want to challenge the status quo. The people who run the Apple brand see to it that no matter what you come in for, when you enter that store, you’re going to experience that core idea (at Barkley, we call it a “red thread”). Apple says, “Think Different,” and in their stores, that idea comes to life.
From the way you’re greeted to the way they ring up your purchase, it’s a different kind of retail experience. Everyone in that store knows their role. They all have a job to do delivering their piece of elegance to you. Every one of them is, in ways large and small, a brandrunner for the Apple brand. It starts when they greet you and only ends when you walk out knowing you got what you came for.
Takeaway for whole brands: The key to success for a whole brand is that a core idea drives everything. So, everyone in the organization needs to know and understand that idea and how it relates to their roles.
Saturate your entire operation with a brandrunner mentality. Let’s say your operation is built on a pillar of superior customer service. People who are customer-facing are trained to make certain customers get “white-glove” attention, but what about everyone else? Brand managers, HR recruiters, innovation teams, supply chain management?
Make running the brand a thing — something that is respected and revered, and that becomes possible for everyone. Build rituals around it. Make it an unwritten code that brandrunning is what your place is all about, and that anyone can do it … but everyone needs to do it because the brand is everyone’s responsibility.
Run the brand, run the business.
ACTIONS TO TAKE:
Know your core idea. If it’s not strong enough, rework it until it is, so everyone in your organization is armed to be a brandrunner.
Rethink your “brand guide” and “brand foundations.” It’s not just a rule book for your logo. It’s an owner’s manual for the brand that explains and extends the core idea, teaching everyone its importance and its unique relevance.
Introduce the idea of a brandrunner inside your brand. Make it fun — use inspiration from Hollywood. Have your talent recruiter search for people with an elevated combination of skills — people who know how to ideate, but also know how to implement and spread ideas internally.
Learn more about showrunners here.
This article originally appeared in the Whole Brand Briefing newsletter.
Want to build a whole brand for modern consumers? Sign up for the Whole Brand Briefing, our newsletter serving up inspiration, actionable insights, and ideas you can use to create your brand’s biggest possible future.