This Modern Brand (S1E6) NatureSweet's VP, Marketing Lori Castillo (PODCAST)

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Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

Sink your teeth into another juicy episode of This Modern Brand. Continuing our focus on B-Corps, we feature tomato titan NatureSweet. They revolutionized the produce game with eye-catching packaged snacking tomatoes and blazed trails for their workforce with transformative wages and mental health programs. They’re taking on their biggest challenge yet: the Tomato Tax. Join hosts Jason Parks and Jen Mazi as they unpack how Nature Sweet went from greenhouse to powerhouse to become America's largest B-Corp ag company.

For more stories and insights on building brands people love, visit barkleyokrp.com.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com.


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