This Modern Brand (S1E6) NatureSweet's VP, Marketing Lori Castillo (PODCAST)

TMB Naturesweet Header

Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

Sink your teeth into another juicy episode of This Modern Brand. Continuing our focus on B-Corps, we feature tomato titan NatureSweet. They revolutionized the produce game with eye-catching packaged snacking tomatoes and blazed trails for their workforce with transformative wages and mental health programs. They’re taking on their biggest challenge yet: the Tomato Tax. Join hosts Jason Parks and Jen Mazi as they unpack how Nature Sweet went from greenhouse to powerhouse to become America's largest B-Corp ag company.

For more stories and insights on building brands people love, visit

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at

Up next: