This Modern Brand (S1E8) Claire's EVP, CMO + Head of E-Commerce Kristin Patrick (PODCAST)

This Modern Brand Claire's Header

Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s "Most Innovative Companies" in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops, and the metaverse to win the loyalty of over 22 million Gen-Z and Gen-Alpha consumers. Follow the glittery trail of tween marketing with Jason Parks + Steph Parker as they interview Kristin Patrick, Claire’s EVP, Chief Marketing Officer, and Head of E-commerce.

For more stories and insights on building brands people love, visit

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at

Up next: