Three ideas to power your sustainability goals from the inside out.
A brand’s impact is a virtuous loop. The more your purpose powers your commitments to people, the planet, and the community, the more inspired your culture is to deliver profit and continuous impact for our clients.
By taking this holistic approach and looking at the areas where you can have the greatest impact, you have the ability to measure and quantify your impact. But your work doesn’t stop there.
Here are three ways you can generate momentum around your organization’s sustainability initiatives, no greenwashing required.
Future-proof your team. If you haven’t already hired sustainability experts within your organization, consider doing so. A dedicated resource and team can ensure you’re not only measuring goals and initiatives as an output but can monitor the plan, look for new ways to capture ideas and key opportunities. and build your sustainability or impact report throughout the year.
Use the process of mapping materiality to create your plan. The process of mapping your brand’s risk and opportunities in terms of Environmental, Social, and Governance (ESG) can reveal a map for your organization to follow along the way. Stakeholder interviews are vital to this planning. They help provide focus and enhance where you could communicate and drive awareness around your efforts.
Rally your employees. Energizing your workforce is key to achieving your goals. If they believe in your intentions, they will bring them to life. Here’s a list of 7 ways to create buzz around your sustainability initiatives and rally your employees around it.
Done right, your brand’s sustainability actions become real stories that lead to powerful and authentic word of mouth and social sharing from your employees and consumers. This work isn’t easy but it’s important.
PROMPTS:
How prepared is your business to withstand the macro risks and opportunities in today’s market?
How well do you understand the needs and concerns of the people in your business from employees to consumers, investors, and suppliers?
How are you measuring the impact of your business beyond profit and shareholder return?
Looking to jumpstart your own brand’s sustainability efforts? We created a guide that walks you through the process, informed by data, client work, and our own learnings from becoming a certified B Corp.
