The Power of Influencers who Aren’t Celebrities

It’s no secret that since the age of social media brands have experimented with ways to make their product more desirable online. But in an age where it seems like almost every brand is on social media, it’s important to be able to set yourself apart. Some brands are going about this by using influencers,...

This Is Wholesome

  Over the past year, Honey Maid, the brand most popular for making graham crackers, has released a series of commercials for their “This Is Wholesome” campaign. However, these commercials do not look like most advertisements seen on television today. The three most recent commercials feature a family of color, an LGBTQ couple and a...