Four Ways That Elementary School Prepared You for Content Marketing

Creating a culture of content marketing at your company can seem daunting. A vigorous content creation program requires a dedicated team of content producers who are always thinking about the next piece of information that’s worth passing along. Fortunately, most of us have already been given a great framework for identifying and sharing content. It...

How To Keep Your Brand’s Website From Becoming A Ghost Ship

Out there in the murky waters of the Internet are pages and pages of branded web content that float along, forgotten and abandoned by their captains and crew. That is, until some intrepid searcher comes along and—BOO! The ancient content pops up in a Google search, unbeknownst to the brand’s current marketing team. Unless you’ve...

Musicians, Metadata and SEO Rules To Help Any Brand

As a musician and an early Internet user, I’ve long chosen band names by whether the name comes up for another band in a Google search (and if the .com URL is available, of course). Search is increasingly valuable for brands of all types—not just bands—so I found it interesting to see that the National...

The GIF That Keeps on Giving

This has been a big year for the graphics interchange format (or GIF, to you and me). The format was introduced to web users in 1987, which makes 2012 its 25th anniversary. In celebration, the Oxford English Dictionary named GIF its Word of the Year. Which brings us to how Barkley is celebrating the holidays...

Managing Your Company’s Online Reputation

The popularity of business review sites such as Yelp, TripAdvisor and Citysearch has been a boon for shoppers and diners but can sometimes be a pain for retailers and restaurateurs. Today’s wired customer can publish a complaint about his shopping or dining experience before he even leaves the premises, and review sites, Twitter, blogs and...

TEDxCrossroads Hosted Weekly at Barkley

A new permutation of the TEDx experience has come to Kansas City. Every Tuesday evening from 5:30 p.m. to 6:30 p.m., Barkley plays host to TEDxCrossroads in the Galaxy training room. The format is simple: watch one 20-minute talk, then circle the chairs and have a 40-minute salon-style conversation. Organizers Chel O’Reilly and Don McKinney...