The Millennial Side Hustle: What Does it Mean for Marketers?

These days, it’s not uncommon to hear someone introduce himself as a secretary/painter or a biologist/actor. When did a “slash” identity become commonplace? How standard is it to have a second job, aka a side hustle? As it turns out, it’s quite typical, especially for the Millennial generation. Nearly half of Millennials (44 percent) have...

The Millennial Parent Geotag: The Truth About Homeownership

We’ve all heard the myth that Millennials are predominantly urbanites, either living out — or aspiring to live out — big city dreams. However, the reality is that many Millennials are parents, and the majority of their homeownership is actually in more affordable suburban areas. Half of Millennial homeowners live in the suburbs, with the...

Bosses and Babies: Understanding the Importance of Family to Working Parents

Flexibility and a work/life balance are two of the top work priorities for Millennial parents today, especially for working mothers. Though the life in “work/life balance” does not always translate to “family,” it is a lack of time for family commitments that, much of the time, causes career dissatisfaction. For this reason, parents — and...

3 Quick Hits for Marketers on Millennial Parents

The generation known for their digital reliance, underemployment and liberal views — Millennials — have reached the age of reproduction. Despite their age delay in becoming parents, Millennials are birthing 11,000 children each day. This parent demographic makes up more than 40 percent of Millennials, a number expected to double in less than a decade....

Reaching the Parents of Gen Z: The Forgotten Gen X

“Would the kids in The Breakfast Club even talk to each other if they found themselves in a Saturday morning detention today?” ponders Allison Slater Tate, Gen X mother, to the Washington Post, “or would they spend all their time on their phones, texting their friends about how lame it was and never actually make...

How Baby Boomer Parents Molded the Millennial Generation

Millennials receive a lot of criticism about their need to be coddled, their reliance on technology and their debt-ridden finances. But why are Millennials the way they are? Children are a product of their upbringing, after all, so what role did their Baby Boomer parents play in the development of who they are today? One...