Smart Social Tactics For Reaching Modern Consumers

According to Scientific American, social connection is not only the most essential part of being human, it is also a key ingredient in happiness and health. This is particularly true for both Millennials and Generation Z, two cohorts flipping the…

Why “Bite-Sized” is Right-Sized for Modern Consumers

Snackable content, according to Meg Cannistra of Ceros, is comprised of three key characteristics: It’s eye-catching, it’s short and it’s easy to follow. As such, snackable content has always been an important part of marketing, and it is something that…

Old Souls in Young Bodies: Reality in Marketing and Advertising is Key

Order the Marketing to Gen Z book! Teenagers today are overwhelmingly more accepting of differences and are quick to eliminate those brands that do not foster an inclusive community. Similar to how participation defined the Millennial generation (and still does),…

10 To-Do’s When Building Your Gen Z Content Strategy

Today, the preferred method of communication is via mobile. And when it comes to mobile content, consumers want engagement and discovery, not interruptive advertising. Brands must think of this content as an opportunity for their voice to fit into the…

Gen Z’s Rules for the Social Fab 4

As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we…

How to Connect to Gen Z, the Post-Digital Generation

While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. For Generation Z, which we’re dubbing the Pivotal Generation,…