Alexa: Book My Vacation

Voice. In case you haven’t heard: it’s the future of everything. While today’s voice assistants are limited to simple tasks, soon Alexa and friends will make purchases informed by schedules and account balances, or plan vacations based on previous purchases and preferences. The dynamic pairing of robotic efficiency and human-like empathy will bring anticipatory sophistication to...

Missouri Lottery: Unfake the Joy

Two decades of porcelain collectibles paired with a day in a dingy bowling alley turned into 30 seconds of hilarity in a new holiday spot from Missouri Lottery. Unfake the Joy plays up lottery-winning reactions to landfill-worthy Christmas gifts—the very kind art director Chris Larberg loves to remember. “When I was really little, I was...

Preview: Consumer of the Future

Full of noise, constant competition and easy access to just about everything, the modern market is full of brands doing anything to stand out, while consumers too often respond by shutting off. Potent modern brands understand why: they listen to and study consumers, then evolve to meet their needs. It’s our business to help brands...

Red Thread: Big Brothers Big Sisters of America

When it comes to building modern brands, we believe the best are built around a core belief—what we call the Red Thread. Unearthing such a unifying idea can open new doors to a brand’s best possible future, a strategy we used to guide a new design system for America’s oldest and largest youth mentorship organization....

Why Strategists Need to Be Critics, Even When It Comes to Nike

It’s hard to walk away from a conversation with our SVP of Intelligence without learning something. David Gutting is a career ad-man with such whip-smart opinions on just about everything, Little Black Book, an e-zine celebrating creativity, calls him an influencer. (Proud to know you, Mr. Gutting) Most recently, the self-described contrarian turned 728 words...

Barkley Design: Inspired by Democracy

Inspired by our chief ideas officer, Tim Galles, the Barkley Design team created a series of VOTE posters that not only inspire people to hit the polling booths today, but also showcase the power of design for social change—a lofty challenge we think they nailed. Feel free to share, and tag us too!