BrandLab and Barkley Host Event for Diverse Group of Young Creatives

At Barkley, we believe if you’re serious about making the world a better place, you add something good to it. Most recently, this meant spending a morning with 86 young minds full of fresh ideas for the future—made possible by a visionary nonprofit new to Kansas City and dear to our hearts. Founded in Minneapolis,...

Let’s Be Real: Marketing to Gen Z

Disruption. It’s innovation, and creates the need for adaptation. Generation Z is disrupting the marketplace. You have to understand disruption if you’re going to understand the concept of Marketing to Gen Z. Not only are we an incredibly different audience…

Generation Z, Who I am and How to Reach Me – Part 2

Part 2 In part one of this two-part series, I focused on making each interaction appealing to Generation Z; it’s important to make every post and point of interaction fun, human, succinct and worth the time. Now, I will focus…

Smart Social Tactics For Reaching Modern Consumers

According to Scientific American, social connection is not only the most essential part of being human, it is also a key ingredient in happiness and health. This is particularly true for both Millennials and Generation Z, two cohorts flipping the…

Why “Bite-Sized” is Right-Sized for Modern Consumers

Snackable content, according to Meg Cannistra of Ceros, is comprised of three key characteristics: It’s eye-catching, it’s short and it’s easy to follow. As such, snackable content has always been an important part of marketing, and it is something that…

10 To-Do’s When Building Your Gen Z Content Strategy

Today, the preferred method of communication is via mobile. And when it comes to mobile content, consumers want engagement and discovery, not interruptive advertising. Brands must think of this content as an opportunity for their voice to fit into the…