CPG Marketing Trends: Purpose Marketing – Selling Beyond Product Benefits

Consumers have more buying options than ever before. Companies saturate the marketplace with similar items, and advertisers are always looking for ways to show why their product is extra special and should be purchased. Other companies are focusing on a different strategy: Purpose Marketing. Read the full post on CPGTrends.com.    

CPG Marketing Trends: Method’s Cause A Perfect Fit for Their Promise

Many consumers are familiar with ecologically friendly home-cleaning products from the brand Method. The company strives to make products that are not only good for consumers, but also the environment. They also work to redefine how cleaning products are made and used, and how businesses can participate in sustainability practices. Their products are not only earth...

Good Works: Fun Fitness Friday

Running, jumping and playing capture the flag was more than just fun for the kids at the Y Club After School programs. It was all part of a lesson on having a healthy lifestyle. In the Fall of 2011, my significant other and I started a youth program with the YMCA called “Fun Fitness Friday” and we’ve been spreading the fun...