Missouri Lottery: Unfake the Joy

Two decades of porcelain collectibles paired with a day in a dingy bowling alley turned into 30 seconds of hilarity in a new holiday spot from Missouri Lottery. Unfake the Joy plays up lottery-winning reactions to landfill-worthy Christmas gifts—the very kind art director Chris Larberg loves to remember. “When I was really little, I was...

Red Thread: Big Brothers Big Sisters of America

When it comes to building modern brands, we believe the best are built around a core belief—what we call the Red Thread. Unearthing such a unifying idea can open new doors to a brand’s best possible future, a strategy we used to guide a new design system for America’s oldest and largest youth mentorship organization....

Barkley Design: Inspired by Democracy

Inspired by our chief ideas officer, Tim Galles, the Barkley Design team created a series of VOTE posters that not only inspire people to hit the polling booths today, but also showcase the power of design for social change—a lofty challenge we think they nailed. Feel free to share, and tag us too!

Giant snakes create share-worthy buzz at Comic-Con

In an online world full of click-through rates, attribution, and constant noise, putting something tangible in front of a consumer can still have a huge impact, especially if that something is a giant snake. We took this idea to Square Enix when it came time to promote their new game at Comic-con 2018 in San...

Sugar-Coated Social Issues: The Wage Gap

When it comes to fueling conversations that bring attention to important topics, culturally relevant moments provide some of our favorite opportunities to speak up. So first, Happy Halloween, a holiday we have not only been celebrating in our offices since last week, but have been thinking about for a while as a moment to raise...

How Cargill Proved Its Passion For Modern Consumer Values

In our latest research report, The Snack Hack: What You Need to Know About Modern Consumer Snacking Culture, we found that modern consumers are looking at their food purchases through a new lens of Self, Society and Planet. Consumers want to know how the food they are buying enhances the quality of life for themselves...