ICR Selects Gen Z Expert Jeff Fromm as Keynote Speaker

Our modern consumer expert, Jeff Fromm, has been selected as the keynote speaker for the 21st annual ICR conference in Orlando, FL on January 14. “We are thrilled to welcome Jeff Fromm as our keynote speaker for our 21st annual conference,” said Tom Ryan, chief executive officer of ICR. “Every generation has a unique set...

Alexa: Book My Vacation

Voice. In case you haven’t heard: it’s the future of everything. While today’s voice assistants are limited to simple tasks, soon Alexa and friends will make purchases informed by schedules and account balances, or plan vacations based on previous purchases and preferences. The dynamic pairing of robotic efficiency and human-like empathy will bring anticipatory sophistication to...

Preview: Consumer of the Future

Full of noise, constant competition and easy access to just about everything, the modern market is full of brands doing anything to stand out, while consumers too often respond by shutting off. Potent modern brands understand why: they listen to and study consumers, then evolve to meet their needs. It’s our business to help brands...