Facebook Update Empowers Users in News Feed

On July 9, Facebook announced updates to users’ News Feed preferences to help ensure users see content most suited for them. Users can now personalize their News Feed content in their settings tab through following or unfollowing their Facebook friends, discovering new brand pages, or prioritizing their closest Facebook friends. This is something that will...

Facebook Page Likes To Decrease

On Thursday, March 5th, Facebook announced that page likes will decrease for brand pages beginning March 12th. According to a blog post from Facebook, memorialized or voluntarily deactivated Facebook pages will be removed from brands’ like counts in the upcoming weeks. The effects will be noticeable, but will not be drastic. Also, if a user reactivates...

Barkley Wins Big at SMCKC AMPS Awards

      The Social Media Club of Kansas City (SMCKC) held their first annual AMPS Awards Dinner on Thursday, February 12. Entries were judged by fellow social media professionals to acknowledge excellence in Kansas City social media. Barkley was honored to take home five awards, including the Legacy Award.   SMCKC ROOKIE OF THE...

Revealed: The 2014 Millennial Marketing Top 20

Barkley’s millennial marketing consulting firm, FutureCast, has created a report recognizing the brands that are the most successful when it comes to marketing to millennials. The Millennial Marketing Top 20 was compiled using research acquired from BERA Brand Management, Forrester and the YouGov brand-monitoring tool, Brand Index. The list, which includes brands from a variety...

Barkley Wins Shady Brook Farms, Honeysuckle White Turkey Business

Cargill Turkey and Cooked Meats named Barkley and partner agencies, Blacktop and Crossroads, the lead agencies for its creative, social and public relations business for the company’s Shady Brook Farms and Honeysuckle White brands. By leading Cargill through a consumer research study and market analysis, Barkley has helped the company launch a new value proposition...

Changes to Facebook Organic Brand Posts

On Friday, November 14, Facebook announced on its blog that it would soon be reducing reach for Brand Page updates that are ‘overly promotional.’ The post reinforced that the goal of the News Feed is to “show people the things they want to see” and people apparently want to see more content from friends and...