Barkley Goes BLUE!

Barkley’s caught a fever and it’s turned us BLUE! The Royals’ Post Season and World Series excitement have Barkley’s very own all-stars making great designs and projects to celebrate Kansas City’s baseball team. From t-shirts worn by previous Royals players to videos that have gone viral, the following creators and their projects are definitely something...

Leveraging Earned Media – Making Your Coverage Work for You

What are you currently doing with your earned media? If the answer is nothing, then you are missing out on a huge opportunity. In today’s technologically advanced media environment, earned media has the potential to take on a life of its own. What was once a one-time placement with a see-it-then-or-never shelf life, is now...

Putting a PR “Spin” on the Situation

Spin Doctor: noun:  a person responsible for ensuring that others interpret an event from a particular point of view. Notice that in Merriam-Webster’s definition, there is no mention of public relations; yet, these terms often appear hand-in-hand. PR critics often use the word “spin” to describe a perceived function of the job, in which it’s...

What It Takes to Make It in PR

There used to be a time when people got their news from the morning paper, the evening paper (yes, that existed) and the nightly news. In today’s 24-hour news cycle, we have access to news every second of every day. And more news equals more PR pros getting stories out there. The fact is that...

Ramp Up the Water Cooler Talk: Share Earned Media Internally

Earned media is typically viewed as a means to position your company and experts with external audiences–clients, prospects, potential recruits, industry leaders and so on. As we all know, it’s an extremely effective and credible way to highlight expertise and company information to these groups. And, because of this, many companies have established best practices...

Earned Media and the 24-Hour News Cycle

We have become a nation accustomed to catching news on our smartphones, tablets and computers 24 hours a day, seven days a week. Gone are the days of not so long ago where print media dominated news consumption and people had to wait for the morning paper to read about what was going on in...