Top 10 AMA Facebook Knowledge Drop

This summer, Facebook hosted a day-long Ask Me Anything workshop with Barkley. They met with Engagement, Leadership, Account, and Creative to share what’s on the horizon, best practices and features, and armed our folks with strategies to make our Facebook content even more bulletproof. As a result, we collected our Top 10 takeaways that we...

Snap Update Spells Opportunity For Advertisers, Rivals

In an update this past Wednesday, Snapchat turned its “Our Story” feature into a global collaboration. The Snap Map is the newest function to be added to the app, allowing users to pinch outward from the app’s camera, revealing a global view of where Snaps are being added to the “Our Story” from around the...

Snapchat Increases Ad Capabilities to Stay Competitive

  Efficient ad interface capability has become a make-or-break criterion for social platforms, as those vying for ad space provide the vast majority of revenue for these companies. As social platforms continue to evolve into complex, yet intuitive, avenues for advertising, Snapchat is doing its part to stay in the game. This week the company...

Engagement Debate: Is Twitter Dead?

Twitter won’t give all brands new life. But it certainly isn’t a goner.   Ever feel that digital marketing moves at Usain Bolt speed and you, a mere marketer, keep getting lapped? With the amount of emerging tech and competition in the digital and advertising space, it can be hard to keep up. That’s why...

Oh, Snap! May Updates Make More Ways to Snap

The disappearing photo-and-video app, otherwise known as Snapchat, released some pretty cool updates this week. You may have noticed Snapchat’s existing creative tools took a trip to the right side of your screen. The text tool, paint brush, scissor tool and sticker dashboard are graced by a few new additions in their right-oriented home, as...