Alexa: Book My Vacation

Voice. In case you haven’t heard: it’s the future of everything. While today’s voice assistants are limited to simple tasks, soon Alexa and friends will make purchases informed by schedules and account balances, or plan vacations based on previous purchases and preferences. The dynamic pairing of robotic efficiency and human-like empathy will bring anticipatory sophistication to...

Beer and Connectivity: The Next Generation of Social Drinkers

What does Zombie Dust and an Arrogant Bastard have in common? Both have hefty doses of hops and have earned around four stars on UnTappd. Oh, and both fall into the buzzed-about craft beer category. This category has exploded among Millennials, with about 57 percent claiming to be weekly craft beer drinkers. Of course, beer...

#AddTrends: The NBA Finals and Where Viewers Attention Won’t Be

For the third year in a row, the Cleveland Cavaliers will square up and face the Golden State Warriors in the 2017 NBA Finals, which started last night. If history tells us anything, the games will be must see TV for the next couple of weeks. But will most of the action take place on the...

Oh, Snap! May Updates Make More Ways to Snap

The disappearing photo-and-video app, otherwise known as Snapchat, released some pretty cool updates this week. You may have noticed Snapchat’s existing creative tools took a trip to the right side of your screen. The text tool, paint brush, scissor tool and sticker dashboard are graced by a few new additions in their right-oriented home, as...

#AddTrends: Is Lonzo Ball Making the Right Marketing Move with His First Signature Shoe?

Last week, highly touted NBA prospect Lonzo Ball announced that he was coming out with his very first signature shoe, the ZO2, under his family-owned Big Baller Brand. It was only a matter of time before the Ball family took matters into their own hands, considering father LaVar’s hefty push for a sneaker deal that...