Barkley ECD Katy Hornaday To Chair AMP Awards

Our ECD, Katy Hornaday, just received another honor to add to her long list of who’s-who-in-the-ad-world awards—and we’re especially proud of this one. This time, she’s been named chairperson for the 2019 AMP Awards for Music & Sound in New York City. In the position, she’ll advise the competition on creative standards and lead its...

Politics and Brands: The Myth of Playing It Safe

Brands aren’t avoiding politics. They would just prefer you not notice. This is the bold statement around which our SVP of Intelligence David Gutting wove his latest op-ed for Little Black Book—this time on the subtlety of brands’ activities with politics in the wake of Bud Light’s corn syrup controversy. “‘Playing it safe’ isn’t what...

ICR Selects Gen Z Expert Jeff Fromm as Keynote Speaker

Our modern consumer expert, Jeff Fromm, has been selected as the keynote speaker for the 21st annual ICR conference in Orlando, FL on January 14. “We are thrilled to welcome Jeff Fromm as our keynote speaker for our 21st annual conference,” said Tom Ryan, chief executive officer of ICR. “Every generation has a unique set...

Smart Social Tactics For Reaching Modern Consumers

According to Scientific American, social connection is not only the most essential part of being human, it is also a key ingredient in happiness and health. This is particularly true for both Millennials and Generation Z, two cohorts flipping the…

Why “Bite-Sized” is Right-Sized for Modern Consumers

Snackable content, according to Meg Cannistra of Ceros, is comprised of three key characteristics: It’s eye-catching, it’s short and it’s easy to follow. As such, snackable content has always been an important part of marketing, and it is something that…

10 To-Do’s When Building Your Gen Z Content Strategy

Today, the preferred method of communication is via mobile. And when it comes to mobile content, consumers want engagement and discovery, not interruptive advertising. Brands must think of this content as an opportunity for their voice to fit into the…