ICR Selects Gen Z Expert Jeff Fromm as Keynote Speaker

Our modern consumer expert, Jeff Fromm, has been selected as the keynote speaker for the 21st annual ICR conference in Orlando, FL on January 14. “We are thrilled to welcome Jeff Fromm as our keynote speaker for our 21st annual conference,” said Tom Ryan, chief executive officer of ICR. “Every generation has a unique set...

Smart Social Tactics For Reaching Modern Consumers

According to Scientific American, social connection is not only the most essential part of being human, it is also a key ingredient in happiness and health. This is particularly true for both Millennials and Generation Z, two cohorts flipping the…

Why “Bite-Sized” is Right-Sized for Modern Consumers

Snackable content, according to Meg Cannistra of Ceros, is comprised of three key characteristics: It’s eye-catching, it’s short and it’s easy to follow. As such, snackable content has always been an important part of marketing, and it is something that…

10 To-Do’s When Building Your Gen Z Content Strategy

Today, the preferred method of communication is via mobile. And when it comes to mobile content, consumers want engagement and discovery, not interruptive advertising. Brands must think of this content as an opportunity for their voice to fit into the…

Gen Z’s Rules for the Social Fab 4

As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we…

The Birth Years of Millennials and Generation Z

Depending on who you ask or what you read, you’ll likely notice slight variations in the birth years of Millennials and Gen Z. Confusing? Maybe, but generational analysis isn’t an exact science. So, why do generational birth years matter? While generations…