Lead Forensics

Modern consumer
knowledge meets
category experience.

We don’t stop at
“Millennial Mom.”

We find your modern consumer and build a whole brand journey of strategic business and marketing ideas to meet her mindset, solve her problems, and bring her joy.

Brands

Bartles and James
Cargill
DFA
Delta
Gallo Family Vineyards
Haribo
Hershey's
Justin's
Marc Anthony
Reece
Russell Athletics
Sun World
Vanity Fair

Ideas

Featured Case Study

Haribo Chewy Channel:
Bite-sized
entertainment.

HARIBO: Chewy Channel Campaign.
Viewallcpg case studies
Futurecast

Here are some of our latest insights trending in Consumer Products.Futurecast

B Corp, Brand Culture, Consumer Products, CPG, Culture, Finance, Gen Z, Healthcare, Marketing, Media, Millennial, Modern Consumer, Purpose, Research, Restaurant, Retail, Scratch, Sustainability, Travel, Whole Brands

State of the Whole Brand 2021: The Big Rethink

Anatomy of, Consumer Products, COVID-19, CPG, Marketing, Media, Millennial, Modern Consumer, Research, Retail, Whole Brands

Anatomy of Home: How the pandemic changed our four walls forever and how brands can win.

Anatomy of, Consumer Products, COVID-19, CPG, Marketing, Media, Millennial, Modern Consumer, Research, Retail, Whole Brands

Anatomy of Home: How the pandemic changed our four walls forever and how brands can win.

Consumer Products, Marketing, Media, Modern Consumer, Research, Restaurant, Retail, Whole Brands

The Whole Brand: Ending the divide between brand marketing and performance marketing.

Experts

Brad Hanna

Brad Hanna

EVP / Business Strategy Director

With 30 years of experience working with clients such as Walmart, Cargill, Weight Watchers and Anheuser-Busch, Brad leads Barkley’s consumer product strategy and generational research team.

Linkedin

Chad Nicholson

Chad Nicholson

VP / Business Strategy Director

Chad brings nearly 20 years of experience working with brands like Smithfield-Farmland Foods and Anheuser-Busch to identify research-driven growth opportunities for Barkley’s consumer product clients.

Linkedin

Services