Lead Forensics

Modern consumer
knowledge meets
category experience.

We don’t stop at
“Millennial Mom.”

We find your modern consumer and build a whole brand journey of strategic business and marketing ideas to meet her mindset, solve her problems, and bring her joy.

Brands

Haribo
Marc Anthony
Gallo Family Vineyards
DFA
Sun World
Bartles and James
Hershey's
Cargill
Russell Athletics
Vanity Fair
Justin's
Delta

Ideas

Featured Case Study

Haribo Chewy Channel:
Bite-sized
entertainment.

HARIBO: Chewy Channel Campaign.
View all cpg case studies
Futurecast

Here are some of our latest insights trending in Consumer Products.Futurecast

BCorp, Brand Culture, Consumer Products, CPG, Culture, Finance, Gen Z, Healthcare, Marketing, Media, Millennial, Modern Consumer, Purpose, Research, Restaurant, Retail, Scratch, Sustainability, Travel, Whole Brands

State of the Whole Brand 2021: The Big Rethink

Anatomy of, Consumer Products, COVID-19, CPG, Marketing, Media, Millennial, Modern Consumer, Research, Retail, Whole Brands

Anatomy of Home: How the pandemic changed our four walls forever and how brands can win.

Anatomy of, Consumer Products, COVID-19, CPG, Marketing, Media, Millennial, Modern Consumer, Research, Retail, Whole Brands

Anatomy of Home: How the pandemic changed our four walls forever and how brands can win.

Anatomy of, Consumer Products, COVID-19, Marketing, Media, Millennial, Modern Consumer, Research, Retail, Whole Brands

The Love-Hate Everything Place: COVID-19’s impact on how we live and the brands we invite in home.

Experts

Brad Hanna

Brad Hanna

EVP / Business Strategy Director

With 30 years of experience working with clients such as Walmart, Cargill, Weight Watchers and Anheuser-Busch, Brad leads Barkley’s consumer product strategy and generational research team.

Linkedin

Chad Nicholson

Chad Nicholson

VP / Business Strategy Director

Chad brings nearly 20 years of experience working with brands like Smithfield-Farmland Foods and Anheuser-Busch to identify research-driven growth opportunities for Barkley’s consumer product clients.

Linkedin

Services