Modern consumer
knowledge meets category experience.

We don’t stop at
“Millennial Mom.”

We find your modern consumer and build a whole brand journey of strategic business and marketing ideas to meet her mindset, solve her problems, and bring her joy.

Brands

Haribo
Marc Anthony
Gallo Family Vineyards
DFA
Sun World
Bartles and James
Hershey's
Cargill
Russell Athletics
Vanity Fair
Justin's

Ideas

Featured Case Study

Haribo Chewy Channel:
Bite-sized
entertainment.

HARIBO: Chewy Channel Campaign.
View all cpg case studies
Futurecast

Here are some of our latest insights trending in Consumer Products.Futurecast

Consumer Products, COVID-19, Modern Consumer, Purpose, Retail

Winning strategies for CPG brands in recovery

Consumer Products, COVID-19, Media, Millennial, The Useful Brand

How imagination can create a post-COVID-19 creative revolution

Consumer Products, COVID-19, Millennial, Purpose, Retail, Scratch, The Useful Brand

Brands matter: Three ways useful brands connect with consumers during crisis

Experts

Brad Hanna

Brad Hanna

EVP / Business Strategy Director

With 30 years of experience working with clients such as Walmart, Cargill, Weight Watchers and Anheuser-Busch, Brad leads Barkley’s consumer product strategy and generational research team.

Linkedin

Chad Nicholson

Chad Nicholson

VP / Business Strategy Director

Chad brings nearly 20 years of experience working with brands like Smithfield-Farmland Foods and Anheuser-Busch to identify research-driven growth opportunities for Barkley’s consumer product clients.

Linkedin

Services