Featured Case Study
Blue Cross and Blue Shield of Kansas City:
Spira Care brand creation.
Sam Meers
EVP, Health and Finance
Sam brings to Barkley 35 years of experience in member/patient acquisition, retention and engagement, experiential design, and transformation strategy for healthcare organizations, including multiple Blue Cross and Blue Shield plans, hospital systems and ancillary healthcare businesses.
Jimmy Keown
Vice President, Growth Strategy Director
As a subject-matter lead for Barkley’s healthcare clients, Jimmy’s focus is on supporting brand strategy and transformation efforts, including consultation, research design and management of strategy engagements to drive change both inside and outside the organization.
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