Modern consumer
knowledge meets category experience

Sam brings to Barkley 35 years of experience in member/patient acquisition, retention and engagement, experiential design, and transformation strategy for healthcare organizations, including multiple Blue Cross and Blue Shield plans, hospital systems and ancillary healthcare businesses.

As a subject-matter lead for Barkley’s healthcare clients, Jimmy’s focus is on supporting brand strategy and transformation efforts, including consultation, research design and management of strategy engagements to drive change both inside and outside the organization.