Modern consumer
knowledge meets category experience

We’re evolving brand loyalty beyond the menu.

Three decades in the restaurant business makes us focus on ideas with impact beyond marketing—from supply chain, guest experience and workforce to menu development and promotional strategy.

Brands

DQ
Applebee's
Taco Johns
IHOP
Noodles
wingstop
Fogo de Chao

Ideas

Featured Case Study

DQ:
Brand-building around a core idea.

Dairy Queen
View all restaurant case studies
Futurecast

Here are some of our latest insights trending in Restaurant.Futurecast

Consumer Products, COVID-19, Education, Finance, Healthcare, Media, Millennial, More, Purpose, Restaurant, Retail, Scratch, Sustainability, The Useful Brand, Travel

An open brief to invent your future now

Consumer Products, COVID-19, Education, Finance, Healthcare, Media, Millennial, More, Purpose, Restaurant, Retail, Scratch, The Useful Brand, Travel

An open brief for being a useful brand during COVID-19

Media, Restaurant, Scratch

Wired for connection: Three strategies to connect with time-crunched consumers

Purpose, Restaurant, Retail

Motherly advice: Five lessons a strategist learned from her mom on purpose

Experts

Jeff King

Jeff King

Chief Executive Officer

With almost 30 years in the business, Jeff has an extensive history and passion for the restaurant industry. He helped grow Sonic Drive-Ins into a national brand with one of the most iconic fast food campaigns ever created, resurrected legacy brands like Dairy Queen and Krispy Kreme, and put newer brands on the map, including Wingstop and Noodles & Company.

Linkedin

Stephanie Parker

Stephanie Parker

EVP / Client Experience

Stephanie brings a collection of restaurant experience across QSR, Fast Casual and Casual Dining concepts, including Sonic, Applebee’s, Dairy Queen, IHOP, Quiznos, Noodles & Company and Wingstop.

Linkedin

Services