Lead Forensics

Modern consumer
knowledge meets
category experience.

We’re evolving brand loyalty beyond the menu.

Three decades in the restaurant business makes us focus on ideas with impact beyond marketing—from supply chain, guest experience and workforce to menu development and promotional strategy.

Brands

DQ
Applebee's
Taco Johns
IHOP
Noodles
wingstop
Fogo de Chao

Ideas

Featured Case Study

DQ:
Brand-building around a core idea.

Dairy Queen: Happy Tastes Good campaign.
View all restaurant case studies
Futurecast

Here are some of our latest insights trending in Restaurant.Futurecast

BCorp, Brand Culture, Consumer Products, CPG, Culture, Finance, Gen Z, Healthcare, Marketing, Media, Millennial, Modern Consumer, Purpose, Research, Restaurant, Retail, Scratch, Sustainability, Travel, Whole Brands

State of the Whole Brand 2021: The Big Rethink

Brand Battles, Marketing, Modern Consumer, Research, Restaurant, Whole Brands

Brand Battles: Kentucky Fried Chicken vs. Chick-fil-A

Experts

Jeff King

Jeff King

Chief Executive Officer

With almost 30 years in the business, Jeff has an extensive history and passion for the restaurant industry. He helped grow Sonic Drive-Ins into a national brand with one of the most iconic fast food campaigns ever created, resurrected legacy brands like Dairy Queen and Krispy Kreme, and put newer brands on the map, including Wingstop and Noodles & Company.

Linkedin

Stephanie Parker

Stephanie Parker

Chief Client Experience Officer

Stephanie brings a collection of restaurant experience across QSR, Fast Casual and Casual Dining concepts, including Sonic, Applebee’s, Dairy Queen, IHOP, Quiznos, Noodles & Company and Wingstop.

Linkedin

Services