Lead Forensics

Modern consumer
knowledge meets
category experience.

Racing two steps ahead of consumers in a changing market.

From fast-paced content to high-level brand transformation, we rethink your retail brand to meet your modern consumer’s needs.


Stanton Optical
Big O Tires


Here are some of our latest insights trending in Retail.Futurecast

Consumer Products, Marketing, Media, Modern Consumer, Research, Restaurant, Retail, Whole Brands
BCorp, Brand Culture, Culture, Modern Consumer, Purpose, Sustainability, Whole Brands
Anatomy of, Consumer Products, COVID-19, Marketing, Media, Millennial, Modern Consumer, Research, Retail, Whole Brands
Gen Z, Marketing, Media, Millennial, Modern Consumer


Katy Hornaday

Katy Hornaday

Chief Creative Officer

Katy’s first client in the industry paved the way for a career of retail love. On her first day at her first job, she was assigned to work on Old Navy and spent two years on a team that rebuilt the brand to its lovable glory. Ever since, she’s lead everything from Zappos.com to Vanity Fair Lingerie, and most recently, At Home.


Joe Sciara

Joe Sciara

EVP / Growth Director

Joe has been helping brands reach their greatest potential for more than 25 years. He has worked with major national and international brands and many large franchise organizations including McDonalds, TJ Maxx/Marshalls/Home Goods, Darden (Olive Garden, Red Lobster), Sonic Drive-ins, Coca-Cola, 24 Hour Fitness, Tractor Supply Company, and Big O Tires.