The Forrester Wave™: Lead Agencies, Q4 2016 report named Barkley a Strong Performer, in an evaluation of 8 lead agencies. The report gave Barkley the top score possible in customer insights, with other scores among the second highest for brand and creative strategy, campaign and experience development, and corporate vision. The Forrester report also stated that Barkley is a match for brands that need unique campaign experiences explicitly designed for a younger consumer.
“We believe Barkley stood out in this wave for our strategic insights and creative capability,” says CEO Dan Fromm. “We’re proud of that. Our independence and our size have enabled us to invest in our business to benefit our clients and to build an agency that helps build modern brands. At less than half the size of any of the other agencies evaluated, we’re particularly proud of this achievement.”
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