We no longer live in a world where fragmented, intrusive, marketing-only brands win. Today, media
is the idea — and empowered consumers expect brands to not just to sell but to matter. This shift
requires marketers to get creative, to think beyond well-placed banners and calendarized media
buys — and create both brand value as well as new consumer benefits.
The Media Advantage
From interviews with some of the most creative minds in the media space to a new framework for your comms planning, “The Media Advantage: How to reframe marketing for a world gone dark” explores the power of creativity to connect with modern consumers, building genuine engagement in the process.
The media space needs a makeover — maybe that’s why you’re here.
There is a lack of big media thinking…
of synergy between message and delivery.
of trust around transparency between agencies and clients.
That is a lot of lack. That’s where we come in.
We offer a modern approach to maximize value from your media
budget, while also considering the facets of non-ad value that give a
brand its true meaning, from purpose to packaging and distribution to
content creation and partnerships.
Chief Engagement Officer
Jim has worked at W+K, Goodby, Grey, UM, Initiative, and IPG Corporate in a variety of roles including head of global strategy and chairman. Most recently, he served as the Global CEO of Initiative where he was responsible for $15 billion in media, managed a global team of 2,500 people in 80 countries. Jim has also managed relationships with Got Milk?, Nike, Unilever, Anheuser Busch — and created the Rufus network, IPG’s bespoke global Amazon agency.
SVP, Head of Media
With more than two decades of experience working with brands like AT&T, Colgate-Palmolive, Kraft, Campbell’s Soups, LVMH and Chevron, Alex produces creative, out-of-box communications that lead to financial results. As the Global Media Director at Dyson, he launched the brand in the US, advised and led all in-market media planning, and consolidated its global media consolidation to a single media agency.
SVP, Head of Channel Planning
Working in house and at agencies, Julie has shaped brands’ engagement strategies and tactical plans for more than 20 years. She focuses on emerging channels and technology to meet and exceed customers’ expectations. She has built consumer engagement plans and digital strategies for brands that span pharma to CPG, including Cetaphil, Botox, Winnebago, US Bank, AMC, and Midas.
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