In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your brand from the competition. Companies and organizations that stand for something—and prove it—are brands that win.
The Purpose Advantage
From interviews with CEOs of some of the most purpose-driven brands to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, “The Purpose Advantage: How to Unlock New Ways of Doing Business” explores the power of purpose to connect with modern consumers―building brand loyalty in the process.
The Purpose Advantage Conference
Want to hear more on purpose from the leaders of some of the world’s most purpose-driven brands, including Seventh Generation, Sesame Street and American Express? Watch our recap of The Purpose Advantage Conference, an event hosted by Barkley and Jefferies.
We help brands identify their purpose and activate it in ways that connect with both their workforce and consumers alike.
Through our interactive approach, we guide brand executives, marketers and communications directors to work toward a brand purpose engagement that will unite their organization in action toward their brand’s biggest possible future.
These services and accelerated workshops leverage the principles covered in “The Purpose Advantage: How to Unlock New Ways of Doing Business” to provide an effective roadmap to turning purpose into a competitive advantage.
President / Futurecast, 4x Author
Jeff led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group, work that informed his first book: “Marketing to Millennials”. He has since co-authored three more: “Millennials with Kids”, “Marketing to Gen Z” and “The Purpose Advantage”. He also is a regular contributor to Forbes.
EVP / Purpose & Sustainability Practice Lead
Lindsey is an integrated marketer dedicated to helping global brands define, live and share their brand purpose. With communications expertise in everything from crisis management to influencer relations, Lindsey is passionate about helping brands improve how they act, react to and engage with modern consumers.
SVP / Purpose & Sustainability Practice Lead
Jennifer has spent two decades helping transform organizations through brand purpose and reputation management. Her work as a senior communication strategist helps brands connect consumer insights into scalable purpose strategies.
VP / Growth Strategy Director
As a subject-matter lead for Barkley’s health care clients, Jimmy’s focus is on supporting brand strategy and transformation efforts – including consultation, research design and management of strategy engagements to drive change both inside and outside the organization.
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