Lead Forensics

Amplifying youth voices for global audiences.

826 National “Poets in Revolt!” campaign.

Modern Consumer Insight

Reading is access. Writing is power. For a fed-up generation, writing can be an act of rebellion.

Challenge

The goal was to make this book a must-read for every teen, parent, teacher, and concerned citizen across the country. Amanda Gorman, Inaugural U.S. Youth Poet Laureate, wrote the foreword and served as inspiration for the effort. 

Solution

To promote the book and amplify a generation’s raw call for justice, we created a gripping spoken word trailer that visually exploded the book by combining arresting portraits of the authors, the issues they face in their communities, and the words themselves. The campaign directly called on audiences to buy the book, download a lesson plan, and Join the Revolt at 826National.org to raise awareness for the cause.