Contributing
to cultural
conversation.

National Suicide Prevention Lifeline: A Waste of Film Documentary

Suicide is on the rise in the United States, which has significantly increased national media attention.

The problem with this coverage is that it's often sensationalized—as a result, it's triggering more attempts.

Modern Consumer Insight

People connect with stories that have heart and humanity. As creative storytellers for other brands, we found editorial authority to tell this story as part of our commitment to supporting Kansas City creatives.

Challenge

Our assignment was to find and develop a new story of
hope that celebrated life for the National Suicide Prevention Lifeline. The end-goal was to drive awareness to the Lifeline and create a positive dialogue around mental health.

Solution

We created Waste of Film, a moving documentary which addresses suicide from the perspective of survivor Travis Young, who ultimately reclaimed his life by studying the world—and himself—through film. The piece chronicles this emotional awakening in Young’s first telling of his story.

Results

20k

organic
engagements


1M

earned media
impressions


5

awards
(and counting)

Awards

American Advertising Award 2018 Silver, Film, Video, Sound, Webisode

Tallgrass Film Festival

Kansas City Film Festival